SMASH will officially land on Broadway in spring 2025 — Page 7

I wonder if Kat McPhee and/or Megan Hilty (especially since she's already in town) will be involved in the marketing for this over the next few weeks.

ErmengardeStopSniveling said: "Friends coming to town are interested in this one for late March. Going to keep an eye on TDF for them but is the TodayTix sale the best ticket deal out there at the moment? I don't recall seeing an email blast/mailerwith a code and BroadwayBox isn't showing anything... Thanks!"

 

Still nothing and previews start 3 weeks from today!

HeyMrMusic said: "I got a mailer today with the code BOMBSHELL"

YUP just checked got it. thanks

https://youtu.be/Zmz9owbKRI0?si=77X9Ekz4_jykhmma 

This sounds so frickin good.

Updated On: 3/4/25 at 02:03 PM

$49 digital lottery, $45 rush, and $30 under 30 rush begin next week. 

EDSOSLO858 said: "$49 digital lottery, $45 rush, and $30 under 30 rush begin next week."

The sales are looking DIRE right now. Between this and TDF, I think there was somewhat of an overestimation of the appeal. 

The incredibly basic marketing doesn’t do it any favors….

BossBroadway said: "quizking101 said: The sales are looking DIRE right now. Between this and TDF, I think there was somewhat of an overestimation of the appeal. The incredibly basic marketing doesn’t do it any favors….

It literally has one of the best advances of new musicals of the entire season...what are you talking about?"

Nothing DIRE about its first month of sales. Previews are nearing sellouts. This show will survive on word-of-mouth.

quizking101 said: "I looked over all the Marchpreview performances just now to see if I was mistaken,and many of them are roughly half sold at best (aside from a few very well sold matinees), especially as you get deeper into the month. If this is a show with the “best advance of the season”, then I shudder to think about the numbers for other shows.

The date I’m going, 3/25, has maybe 25% of their mezzanines sold, if that, and also still a lot of blue in the orchestra.

Could it survive on WOM? Maybe. But filling the Imperial is a daunting task for any show and it’s not looking like SMASH isthe hottest property right now"

It's honestly a new world since covid. Using advance sales to project a show's success just isn't that useful anymore, as advance sales aren't what they once were. We should probably at least give a show a few weeks after opening (not previews) before deciding whether it will live or die imo.