I looked over all the March preview performances just now to see if I was mistaken, and many of them are roughly half sold at best (aside from a few very well sold matinees), especially as you get deeper into the month. If this is a show with the “best advance of the season”, then I shudder to think about the numbers for other shows.
The date I’m going, 3/25, has maybe 25% of their mezzanines sold, if that, and also still a lot of blue in the orchestra.
Could it survive on WOM? Maybe. But filling the Imperial is a daunting task for any show and it’s not looking like SMASH is the hottest property right now
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Updated On: 3/8/25 at 10:11 AM