That may be a cardinal sin around these parts, but I imagine they were hoping people would take videos of this surprise appearance to share. It's free advertising. Either way, that looks like it was a lot of fun!
That's what I'm hoping! I think it's great Martin came by. Is he doing it often? Will definitely increase the word-of-mouth buzz for this show (which was lovely, by the way). Glad to see the ticket sales going in the right direction.
Can't watch the video right now but did he do the entr'acte again? If so, that's cool but it's relying on word of mouth still. If he wants to actively give the show a boost (though it's been steadily improving) I think he would need to step into a role where it could be actively publicized.
NJ_BroadwayGirl said: "Can't watch the video right now but did he do the entr'acte again? If so, that's cool but it's relying on word of mouth still. If he wants to actively give the show a boost (though it's been steadily improving) I think he would need to step into a role where it could be actively publicized.
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Yes, the entr'acte tonight. I see your point, but I'm not sure how I'd feel about him stepping into a role just yet. It'd seem too desperate, and I don't think the show is in a desperate place. It's on the upswing and gaining momentum. (I think/hope?) Plus, the cast gels so wonderfully as-is.
I was in the mezzanine tonight and there were phones taking videos all over the place! So I wouldn't feel too bad. Usually phones drive me CRAZY but at the entr'acte it's actually not so bad. I was just so excited to see Steve Martin!
I think him stepping in even for this could definitely add publicity to the show and increase ticket sales. I don't think people will pay just for the expectation of seeing him, but it may heighten awareness of the show in general. At least I hope so!
I adored it even more the second time. I couldn't see the balcony, but the mezzanine was almost full and the audience reaction was fabulous!!
ChiTheaterFan said: "P.S. I would take the phones recording the entr'acte over the people who wouldn't SHUT UP afterward any day. That was the only part that bugged me.
Scarywarhol said: "I don't know how much publicity it could add without a guarantee of seeing him? So strange.
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My parents, who come in once or twice a year to see a show, went ape when I told them he was there and said they had to buy tickets. I reminded my mom there was no guarantee he would be there again (and in fact probably wouldn't) but she didn't seem to care. It's the small chance of it happening again, coupled with a sense that he's strongly supporting his show, that'll get the more reluctant butts into seats -- and then I'm thinking the show itself will do the rest.
I also just think it's a way of publicizing his involvement with the show that could have a subconscious effect. It's like celebrity endorsements. You don't consciously buy something because a celebrity has endorsed it, but there's a part of your mind that thinks of the commercial with the celebrity when you see that product in the store and it raises your awareness of the product and a part of your brain associates the two. It's part of the brand. Now for people who see those clips, when they see something about bright star they'll think of that video of Steve Martin playing he banjo. It becomes less of an arbitrary ad for just another Broadway show. Whether it will actually have an impact? I don't know.
I've said this in another thread, but I think it's worth reiterating. The show has, in my opinion, done a really lousy job publicizing the fact that bona fide LEGEND Steve Martin wrote the whole dang thing. Look at Waitress. You can't even hear the word without immediately hearing Sara Bareilles' name-- and Mr. Martin is a much bigger star and entertainment force than she is.
Anything they can do to let the public know that Steve Martin (yes, that Steve Martin) has written a musical, that has been nominated for FIVE Tony Awards, including the big one, is a good move in my opinion.
Anyways, I adore Bright Star and am very glad to see its sales ticking in the right direction. I'm just really hoping they can "make it" for a while, at least.
Hairspray0901 said: "He was at the matinee yesterday too :) nice surprise"
At this point is it really a surprise anymore?
"Oh look at the time, three more intelligent plays just closed and THE ADDAMS FAMILY made another million dollars" -Jackie Hoffman, Broadway.com Audience Awards
Yes, it's still a suprise (isn't this only the third time?). It will continue to be a surprise until the first dolt posts, "I was so screwed, Steve Martin didn't even perform at the show I was at!
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.
While they're still not making superb numbers at the box office, I was shocked and pleased to see the line out the door when I got there yesterday around 10:10 to purchase my ticket. The performance was nearly full, with only the left balcony being empty. Granted - I'm not sure how many people paid full price and whatnot but it was certainly an improvement from the last time I was there (5/4) where the mezz and balcony were almost completely empty. So, their Tony noms and his appearances lately are definitely helping with word of mouth
I saw him tweet on Saturday about flying to LA and he was on Howard stern Monday (which I assume films in LA)? So so far since he started, it seems like he's appeared in every show he's been in town for. But of course "so far" is less than a week, so hardly enough to be considered a predictable pattern.
Hairspray0901 said: "While they're still not making superb numbers at the box office, I was shocked and pleased to see the line out the door when I got there yesterday around 10:10 to purchase my ticket. The performance was nearly full, with only the left balcony being empty. Granted - I'm not sure how many people paid full price and whatnot but it was certainly an improvement from the last time I was there (5/4) where the mezz and balcony were almost completely empty. So, their Tony noms and his appearances lately are definitely helping with word of mouth
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This is great to hear! I couldn't see the balcony, but Tuesday every seat in the mezzanine appeared full but one and I didn't see any empty seats in the orchestra. (Couldn't see the rear orchestra though.). Almost every week it's had an increase in sales. I hope it continues!