The January opening argument is, I think, a non-starter; plenty of shows have opened in January and run much longer than Honeymoon, including Fosse, The Scarlet Pimpernel (although it closed at a loss after a few years), Ragtime (also closed at a loss, but due to producer fraud), The 39 Steps, Porgy & Bess, The Humans, and a little show called Beautiful, the Carole King Musical.
Anyway, although the show did technically open in January (granted, a usually quiet month), it had already been playing for almost two full months, and had acquired its reputation before the reviews came out.
Many want to think that beloved shows fail because of arcane circumstances not connected to the show itself - marketing, geography, weather, etc. But shows fail almost always because they can't attract enough ticket buyers, and that's almost always due to the content. That's not to say that all flops are inherently bad - but I'd say that a show like The Scottsboro Boys, which I think is excellent, also failed because of itself - it was just too dark and deep to find traction with the tourist audience needed for a show to be profitable.
Updated On: 9/5/17 at 09:16 AM