I was just having a conversation about play and musical revivals -- why, contrary to common "producer think," a known title doesn't guarantee success since most of them fail financially, what the prospects are for some of the announced upcoming revivals and whether there are any shows of the past left at this point that could potentially appeal to a 2005 audience.
I just did a bit of research of the past 5 seasons on Broadway. I omitted shows that were limited engagements and/or produced by not-for-profit theatres (MTC, Roundabout and Lincoln Center) since it's impossible to determine whether their shows were flops or hits financially. The only commercial musical revival that managed to turn a profit was Kiss Me, Kate. The only plays to recoup were Julius Caesar, Cat On A Hot Tin Roof, A Raisin in the Sun, Long Day's Journey Into Night, Our Town, The Best Man, The Real Thing, Private Lives, Dance of Death, Noises Off, and True West.
Every other revival flopped financially (correct me if I'm wrong on a couple of these). Here's the list:
Musicals:
La Cage
Little Shop
Wonderful Town
Man of La Mancha
Nine
Gypsy
La Boheme
Flower Drum Song
On Mo' Time
Oklahoma
Into the Woods
Rocky Horror
Bells Are Ringing
42nd Street
Jesus Christ Superstar
Plays (takes a deep breath):
Who's Afraid of Virginia Woolf (not official yet)
The Glass Menagerie (not official yet)
Steel Magnolias (not official yet)
'Night Mother
Sly Fox
Jumpers
I'm Not Rappaport
Medea
Ma Rainey
Salome
A Thousand Clowns
Hedda Gabbler
The Crucible
The Elephant Man
Macbeth
One Flew Over The Cuckoo's Nest
The Price
Amadeus
Waiting in the Wings
A Moon for the Misbegotten
Whew.
And that's just the last five seasons. Not much success in terms of box office.
Now as for upcoming musical revivals, there's Sweeney Todd, Pajama Game (at some point, directed and choreographed by Kathleen Marshall), The Wiz (maybe -- it's been talked about for some two years now and nothing official has been announced), Threepenny Opera (at Roundabout, so not-for-profit) so far for this season and A Little Night Music (with Glenn Close), A Chorus Line, and maybe West Side Story for next season. And there are rumblings around Mantello and Bourne reviving Pal Joey (we'll see).
Play revivals include Odd Couple (already a mega-hit), Barefoot in the Park, and a few titles from the not-for-profits (Absurd Person Singular, A Touch of the Poet, Fool For Love, et al).
Are there any shows left to be revived that COULD be successful? I'm going to leave out play revivals for the moment since the only ones that seem to work feature MAJOR stars in the lead roles of VERY famous canonical works (Denzel Washington, Paul Newman, Vanessa Regrave and Brian Denehey, etc...). I have ideas, but it all starts with the casting and not the play (though I should mention that I think Equus is ripe for a major revival; so many major names would kill to play Dysart).
Here are a few of my thoughts for musicals that MIGHT work with a first rate director who has a bold innovative concept for the material:
-- Hair (it flopped in the last revival and the book is messy, but I think it could work with a really great concept and staging)
-- Promises Promises (great score; smart, but dark book; would love it if they recreated the Michael Bennett choreography)
-- Pippin (just please keep the damn Fosse staging and choreography; PLEASE no Cilento)
-- Carmen Jones (if Audra McDonald would like to do it; though it may be too expensive to mount)
-- Barnum (Hugh Jackman, maybe?)
-- Ain't Misbehavin (with a cast with some real names)
On The Twentieth Century? (is there enough of an audience for this?)
Oliver? (too expensive? too large a cast?)
Bye Bye Birdie? (dated?)
They're Playing Our Song? (the score annoys me personally, but with two great charismatic leads...... maybe?)
A Day in Hollywood/A Night in the Ukraine (could be done on the cheap; or is this more Off-Broadway now?)
Raisin? (the last revival of the play was a hit; maybe with the right cast?)
No Strings (starring Vanessa Wiliams and with a new book?)
I Love My Wife? (probably too 70s and dated now; Encores maybe?)
"What a story........ everything but the bloodhounds snappin' at her rear end." -- Birdie
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"The Devil Be Hittin' Me" -- Whitney
Updated On: 7/6/05 at 10:12 PM