#76
Posted: 8/10/07 at 10:30am
Okay, here's an old post of mine in which I went into detail about how the marketing didn't work.
"Well, the reason it took me so long to see it was the premise and video clips. Who would think that a musical about a relative of a first lady would be interesting? Also, the "promotional" clips, all of which were "Revolutionary Costume", were not impressive at all out of context. When I saw the Tony performance, I said to myself "Why would I want to listen to that voice for two hours? Why is she being heralded as a great singer?" I feel that if they used "Will You", "Around The World", or "Another Winter", the show would have gotten more of an audience. Also, the advertisements on the fronts of buses were IMO totally wasteful, as nobody looking at it would know it's a musical. The ads made it seem like a TV show or movie, and gave the pedestrian absolutely no clue as to what it was about. Again, my remedy to that would have been for the ad to say something like "Have you ever wondered what it is like to go from riches to rags? Than see the Award- winning new musical, Grey Gardens!" And instead of putting an ad on almost every single bus, thay could have had a TV commercial, with "Drift Away" and another song accompanied by a montage of beautiful, emotional images from the show, and a slogan like "Drift Away to the land of Grey Gardens!" That, combined with the bus ads, would make your average theatregoer want to see the show."
"Well, the reason it took me so long to see it was the premise and video clips. Who would think that a musical about a relative of a first lady would be interesting? Also, the "promotional" clips, all of which were "Revolutionary Costume", were not impressive at all out of context. When I saw the Tony performance, I said to myself "Why would I want to listen to that voice for two hours? Why is she being heralded as a great singer?" I feel that if they used "Will You", "Around The World", or "Another Winter", the show would have gotten more of an audience. Also, the advertisements on the fronts of buses were IMO totally wasteful, as nobody looking at it would know it's a musical. The ads made it seem like a TV show or movie, and gave the pedestrian absolutely no clue as to what it was about. Again, my remedy to that would have been for the ad to say something like "Have you ever wondered what it is like to go from riches to rags? Than see the Award- winning new musical, Grey Gardens!" And instead of putting an ad on almost every single bus, thay could have had a TV commercial, with "Drift Away" and another song accompanied by a montage of beautiful, emotional images from the show, and a slogan like "Drift Away to the land of Grey Gardens!" That, combined with the bus ads, would make your average theatregoer want to see the show."
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