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Cursed Child Logo Change

DoTheDood Profile Photo
DoTheDood
#50Cursed Child Logo Change
Posted: 9/5/19 at 11:21pm

So this is the announcement in Time Square? Taking over all the advertising space is cool, but is it needed? They were counting down like it was something big, but nothing interesting happened. Maybe this was better for people just coming out of the show?

https://twitter.com/i/broadcasts/1LyxBLvpNWMGN

CATSNYrevival Profile Photo
CATSNYrevival
#51Cursed Child Logo Change
Posted: 9/5/19 at 11:24pm

Are they going to rebrand all the merchandise as well? Or have they already?

LxGstv
#52Cursed Child Logo Change
Posted: 9/5/19 at 11:35pm

DoTheDood said: "So this is the announcement in Time Square? Taking over all the advertising space is cool, but is it needed? They were counting down like it was something big, but nothing interesting happened. Maybe this was better for people just coming out of the show?

https://twitter.com/i/broadcasts/1LyxBLvpNWMGN
"

Funny, last Tuesday (August 27th) I was walking back through Times Square after Sea Wall/A Life and they were testing that video, the actual logo wasn’t on, just the countdown with the colors and the change to Voldemort’s logo and dementors. I wondered what it was about, now I know! 

VotePeron Profile Photo
VotePeron
#53Cursed Child Logo Change
Posted: 9/6/19 at 12:11am

New Key Art:

HPCC Sometimes key art vertical

ErmengardeStopSniveling Profile Photo
ErmengardeStopSniveling
#54Cursed Child Logo Change
Posted: 9/6/19 at 12:22am

New (old) art is up on https://www.harrypottertheplay.com.

If you click on "New York" there's a fun little...thing.

JennH
#55Cursed Child Logo Change
Posted: 9/6/19 at 10:07am

^^ I won't lie, that intro was cool. But seriously, all this how-to-do for what simply is a new marketing campaign? Apparently, starting at noon today 934 (HA, get it?) guests, if they search hard enough, will find find free tickets listed to see the show. This is for ALL productions, so that's gonna be hard to find and get. I have no idea if San Fran is included in this since it's not up and running yet. 

And WB seriously stop the off brand butter beer at concessions? It's OFF brand, they're not breaking any copyright here...but I will say that Flying Cauldron stuff is delicious and closest to the real stuff at Universal, flavor wise. I do miss the frothy foam though. 

NievesG Profile Photo
NievesG
#56Cursed Child Logo Change
Posted: 9/6/19 at 11:07am

So... free tickets to celebrate/promote a logo change?

fashionguru_23 Profile Photo
fashionguru_23
#57Cursed Child Logo Change
Posted: 9/6/19 at 2:06pm

Don't get me wrong, I love Sarah Jessica Parker; however, can someone explain to me why she was one with the wand in Times Square for their promo event last night?


"Ok ok ok ok ok ok ok. Have you guys heard about fidget spinners!?" ~Patti LuPone

JBroadway Profile Photo
JBroadway
#58Cursed Child Logo Change
Posted: 9/6/19 at 3:04pm

NievesG said: "So... free tickets to celebrate/promote a logo change?"

 

I would imagine that their goal was to generate site traffic, which would lead more people to see the re-brand, and also inspire people to buy tickets if they missed out on the free ones (since they would already be on the ticket page). 

ErmengardeStopSniveling Profile Photo
ErmengardeStopSniveling
#59Cursed Child Logo Change
Posted: 9/6/19 at 3:11pm

JBroadway said: "I would imagine that their goal was to generate site traffic, which would lead more people to see the re-brand, and also inspire people to buy tickets if they missed out on the free ones (since they would already be on the ticket page)."

This. It could also help with programmatic advertising. Everyone who visited the ticketing page today should expect to see some Potter ads on the sides of web pages over the next few weeks.

The producers may have also been hoping it would generate 2-for-1 sales. If people didn't want to attend the show alone, they probably bought another seat (or a few seats) for that date.

Fosse76
#60Cursed Child Logo Change
Posted: 9/6/19 at 3:14pm

VotePeron said: "Mugglenet is doing a great job compiling the recent happenings with WB and CC.

http://www.mugglenet.com/2019/09/exclusive-is-warner-bros-buying-the-rights-to-cursed-child-sources-say-yes/
"

I wonder what WB's original involvement was, since they did not own the stage rights, and none of the WB-owned trademarks appear in the show (hence the different house logos, different dark mark, different costumes, etc). More details should hopefully emerge in their SEC filings within the next few months. 

 

MarkBearSF Profile Photo
MarkBearSF
#61Cursed Child Logo Change
Posted: 9/6/19 at 5:25pm

Whatever the enforcement mechanism (conceivably could it come from JK Rowlings as a T&C in the license that promotion must conform to som set of standards - and an authority for setting them, couldn't it?) - it makes sense that we'd see an ongoing move to consistency.
 

I would assume that as there are more manifestations of the brand as more parks and more theatrical productions are launched, it would become more important for clear and consistent branding. Not only are there more and more distant operations and design to keep on top of, the broader market becomes increasingly less anglophile (and familiar with the cultural setting) and more dependent upon consistent images and communication.

Updated On: 9/6/19 at 05:25 PM

ImaginaryManticore
#62Cursed Child Logo Change
Posted: 9/6/19 at 6:05pm

I understand the need to use the film branding for some things such as parks and merchandise, but I really hope they'll be restrained regarding the stage production itself. More visual interpretations make the world more interesting. It's not all about the movies...

CATSNYrevival Profile Photo
CATSNYrevival
#63Cursed Child Logo Change
Posted: 9/6/19 at 7:43pm

I'm curious if the album will be repressed with a new cover now. Is everything going to be updated with the new logo?

MarkBearSF Profile Photo
MarkBearSF
#64Cursed Child Logo Change
Posted: 9/7/19 at 12:17am

ImaginaryManticore said: "It's not all about the movies..."

The books have the same design. 

(Insert Clever Name) Profile Photo
(Insert Clever Name)
#65Cursed Child Logo Change
Posted: 9/7/19 at 1:26pm

i don’t know how important this is but they now sell on brand harry potter snacks! could this mean butterbeer in the future? before the “chocolate wands” etc. were off brand:

Lauren2
#66Cursed Child Logo Change
Posted: 9/7/19 at 11:32pm

I know someone that sells Merch at the theatre. Apparently they are getting new Merch. I don’t know if all the Merch is going to change or if the only stuff changing is the stuff with the old logo. But they don’t have a eta on when it will arrive.

Caye2
#67Cursed Child Logo Change
Posted: 9/8/19 at 12:22am

Not exactly on topic but related...are they still giving out the Keep the Secrets buttons after each part?

Lauren2
#68Cursed Child Logo Change
Posted: 9/8/19 at 12:57am

No. They changed them to cursedchildnyc a few months ago with the same design. And than Thursday they changed them to cursedchildnyc with the new playbill design.

uncageg Profile Photo
uncageg
#69Cursed Child Logo Change
Posted: 9/8/19 at 10:07am

So they no longer say "keep the secret"?

I like the new marquee design. It is in keeping the the font on the books. The new Playbill covers are cool but glad I have the original. I suspect the window cards will also change to the new design. I didn't get one but I did get the poster they were selling initially. Would actually love to have the new window card if they change it.

Regarding Parker, in one of the videos they said she was a huge fan and it seems she has seen the show more than once. The cast seemed to be excited that she was involved.


Just give the world Love.

Caye2
#70Cursed Child Logo Change
Posted: 9/8/19 at 10:34am

Lauren2 said: "No. They changed them to cursedchildnyc a few months ago with the same design. And than Thursday they changed them to cursedchildnyc with the new playbill design. "

Thanks, Lauren2!  So they still give a button out after Part 1, and then another (with a slightly different color scheme) after Part 2?

(Insert Clever Name) Profile Photo
(Insert Clever Name)
#71Cursed Child Logo Change
Posted: 9/8/19 at 11:40am

yes. the buttons basically have the playbill design on them

Lauren2
#72Cursed Child Logo Change
Posted: 9/8/19 at 1:05pm

They only give ones out after part 1. They use to give them out after part 2 as well but got rid of that months ago.

uncageg Profile Photo
uncageg
#73Cursed Child Logo Change
Posted: 9/8/19 at 1:38pm

I do like the new tag line.


Just give the world Love.

CATSNYrevival Profile Photo
CATSNYrevival
#74Cursed Child Logo Change
Posted: 9/29/19 at 6:11pm

Has anyone seen any new merch yet?