Cursed Child Logo Change — Page 3

Are they going to rebrand all the merchandise as well? Or have they already?

New Key Art:

^^ I won't lie, that intro was cool. But seriously, all this how-to-do for what simply is a new marketing campaign? Apparently, starting at noon today 934 (HA, get it?) guests, if they search hard enough, will find find free tickets listed to see the show. This is for ALL productions, so that's gonna be hard to find and get. I have no idea if San Fran is included in this since it's not up and running yet.

And WB seriously stop the off brand butter beer at concessions? It's OFF brand, they're not breaking any copyright here...but I will say that Flying Cauldron stuff is delicious and closest to the real stuff at Universal, flavor wise. I do miss the frothy foam though.

Don't get me wrong, I love Sarah Jessica Parker; however, can someone explain to me why she was one with the wand in Times Square for their promo event last night?

JBroadway said: "I would imagine that their goal was to generate site traffic, which would lead more people to see the re-brand, and also inspire people to buy tickets if they missed out on the free ones (since they would already be on the ticket page)."

This. It could also help with programmatic advertising. Everyone who visited the ticketing page today should expect to see some Potter ads on the sides of web pages over the next few weeks.

The producers may have also been hoping it would generate 2-for-1 sales. If people didn't want to attend the show alone, they probably bought another seat (or a few seats) for that date.

Whatever the enforcement mechanism (conceivably could it come from JK Rowlings as a T&C in the license that promotion must conform to som set of standards - and an authority for setting them, couldn't it?) - it makes sense that we'd see an ongoing move to consistency.


I would assume that as there are more manifestations of the brand as more parks and more theatrical productions are launched, it would become more important for clear and consistent branding. Not only are there more and more distant operations and design to keep on top of, the broader market becomes increasingly less anglophile (and familiar with the cultural setting) and more dependent upon consistent images and communication.

Updated On: 9/6/19 at 05:25 PM

I'm curious if the album will be repressed with a new cover now. Is everything going to be updated with the new logo?

Not exactly on topic but related...are they still giving out the Keep the Secrets buttons after each part?

So they no longer say "keep the secret"?

I like the new marquee design. It is in keeping the the font on the books. The new Playbill covers are cool but glad I have the original. I suspect the window cards will also change to the new design. I didn't get one but I did get the poster they were selling initially. Would actually love to have the new window card if they change it.

Regarding Parker, in one of the videos they said she was a huge fan and it seems she has seen the show more than once. The cast seemed to be excited that she was involved.

I do like the new tag line.