Keep in mind this is a promotional teaser poster released at the 2007 ShoWest convention. I doubt it will be used in theatres.
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle
Most of the teaser posters I've seen at Show West have been used later to market the film wide. But gee I hope I'm wrong in this case as that is one of the ugliest most blah teaser posters I've ever seen.
They should probably use a design similar to the Broadway one as it is the most recognizable and people would probably associate the two together. A random person who doesn't know a movie is being made of the Hairspray musical on Broadway might think is a random movie called Hairspray. Also, Amanda Bynes shouldn't be billed above the title if none of the other kids are. They should switch her and Allison Janney around.
Eh. It's a teaser poster -- they're not often amazing. Some rarities turn out to be amazing teaser posters, but quite often, they're just little teases meant to piss you off.
Indeed. This just pisses me off -- but, I might say, in a good way. If that makes any sense.
It definately is in her contract, or else she never would have been placed there. Nowadays, Zac Efron is a bigger name than Amanda Bynes anyways. They probably should just bill everyone above the title in like two rows.
Luckydave14 - let the marketing directors decide what to do. Having Bynes be billed above the title is a contract agreement.
And what they DON'T want is a duplicate of the Broadway production. That would confuse the two - which is the film and which is the stage show?
They need to (and are) distinguish themselves as a seperate film from the older film and stage production. I don't particularly like this poster, and yes it does remind me of HAIR - but I suspect this was just made up for ShoWest. Michael Bennett is right - most of the artwork displayed at ShoWest is used later across the country. But I've only noticed that with blockbuster films: King Kong, Superman Returns, Spiderman, Pirates, etc. HAIRSPRAY could become a blockbuster, but at the moment it's just a summer popcorn flick with huge names attached.
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle
That poster is bad. i can see them liking it cause it shows off the amazing cast but that's it. they should use something similiar to the show poster (hanging on my wall)
""the gays love their presents. just wave something shiny in front of their faces, you can get whatever you want. Thats how we got manhattan from the gay indians" -Karen (W&G)"
"I've got to get me out of here
This place is full of dirty old men
And the navigators and their mappy maps
And moldy heads and pissing on sugar cubes
While you stare at your books."
If this is what ends up in any movie theaters, the marketing directors really should be fired. It is a terrible poster and doesn't do anything for the movie. Our Mateo could probably make a very nice poster.
1. Where is Scott Wittman?!?!?!?!? 2. It looks like a psychadelic '70s movie, it just screams "lava lamp". 3. Is the backround supposed to be a "beehive" in reference to the hairstyle? That's a little weak.
It seems like they're just relying on their names at this point. I know it still early, but they need to make the names "pop" and make people interested. Just using the names only turns on the "super" fans of actors. You need to get peak people's interest so then they can say "Oh ________'s in it? I think I may have to see that."
I don't know, just my two cents.
I have several names, one is Julian2. I am also The Opps Girl. But cross me, and I become Bitch Dooku!
I was going to say the same thing, Act4ever. They would NEVER use this poster to market the film across the country. The rainbow lettering screams GAY and is a total turn off to the mainstream American moviegoer.
"Winning a Tony this year is like winning Best Attendance in third grade: no one will care but the winner and their mom."
-Kad
"I have also met him in person, and I find him to be quite funny actually. Arrogant and often misinformed, but still funny."
-bjh2114 (on Michael Riedel)