The hype alternates but never changes, it's just people's memories are so terrible they don't remember where they've heard it all before. "This one's classic Madonna.". "This one's Madonna back to basics on the dancefloor!" "This one's just FUN, and isn't that what we need from Madonna right now?"
Repeat. Repeat again.
I don't know how releasing a video, doing the Super Bowl, and paying off Clear Channel to play "Gimmee" once an hour every day can be said to be Madonna "doing nothing" to promote it.
What Madonna needed at this stage in her career is a "Wind Beneath My Wings," but despite the hype for being such a smart bizness lady, she's too dumb to know.
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