BroadwayNYC2 said: "They wouldn’t just scoop anything if they aren’t a client."
Of course -- that's what I was meaning -- whatever agency is working for Mincemeat would ensure the production had the appropriate handles, if and when they're needed. I've also seen the ads referencing "Does a Broadway show need a star..." and, at least when I clicked it, took me to their survey (which I think is part clever marketing strategy and part honest attempt at gauging interest).