Amy Archer said: "The most reliable figure to look at to judge a show's financial health is the average ticket price. A show that still has an ATP in the $100s, even low $100s, still has life left in it. The musicals that are playing in the 1000-seat playhouses are not really in trouble if they are still commanding a figure in that range. Yes, they have discounts in the market, but they are still commanding enough full price business to keep that average high. They may no longercross the $1 million mark reliably every week, but several of them are budgeted so that they can run quite successfully in the $900K and $800K range. The shows that have ATPs in the $80 range or lower, especially some of the big shows in big musical theatres, are surviving on discounts and are much more in danger of potentially closing."
I wish they would bring back the gross potential. That was always such a fascinating number.
My father (AIDS)
My sister (AIDS)
My uncle and my cousin and her best friend (AIDS, AIDS, AIDS)
The gays and the straights
And the white and the spades