Broadway Grosses: Week Ending 8/28/22

And this is when we can definitely tell summer is wrapping up...

A strange loop should probably pack it up before Halloween weekend, unfortunately. Unless they can stick Billy porter or another famous black artists as one of the thoughts, I don’t think it has much legs left. They should put every ounce of cash they have left in a pro shot or tour to get this to a wider audience, because I don’t think broadway is working for them. I can say the same for Hadestown, but we’ve yet to see what lillias white will do for the box office. I hope it’s a net positive for them.

Beetlejuice has proven to be pretty tourist heavy, so I'd suspect Sept will be not great for them, but I'd think they'd see a Halloween bump. Maybe some fun Halloween advertising, etc.

A Strange Loop... yeah... maybe they just need to tour to some of the big regional markets. Do a few weeks in LA, SF, Chicago.

I mean ML is still making coin.

And how expensive is Hadestown? It's still playing to almost soldout houses? Maybe Lillias will garner a higher avg ticket price?

Bill Snibson said: "Kinda shocked at the big hit ITW took, tbh."

A dose of perspective, $1.6mil is still an incredible number for the production, and this was the first extension week, with fewer advance weeks to sell into it, so I'd say it's a net positive where they ended up.

Will say it doesn't seem too far outside the realm of imagination that the Lyceum AND the Kerr may well be empty come next winter. Lilias isn't going to save them from the wasteland that is September and October. Unless they have a big deal beyond Broadway star lined up, I'm not sure what their future looks like beyond the holidays. Beetlejuice won't be playing come January either the way it's going.

ASL may just try to tough it out to the end of the year.

I'm not sure how it factors in or if it does, but ML is touring, in London and Australia. I'd imagine it's doing fine? I mean I'm sure they'd want to be pulling in $2M but slightly above breaking even is probably a good thing. I just don't think it's cause for alarm just yet.

Once they resort to some D-List celeb then we can alarm.

Tour and international are separate entities. Like I said before, Moulin probably isn’t losing money YET, but it could be dangerously close to that territory. In which case they choose to run it as a loss-leader (& in the hopes that business picks up), or they close it.

This is a big, expensive show, and Broadway has always been just one part of the brand.

I’m curious about what the fall and winter will look like for this and other shows.

RippedMan said: "Seems like ML was such a hot ticket pre-pandemic. Seems like it really took a hit."

It is not doing that well on the road either.

RippedMan said: "Seems like ML was such a hot ticket pre-pandemic. Seems like it really took a hit."

I also don't think it's a show that actually will do well in the Summer months which could be a piece of it. It's not family friendly in a way that would make parents run to take their kids to while they're out of school. In the past, shows like that have done better than others in the Fall than most shows. An example this was especially true for Kinky Boots and Matilda. KB would do better in the Fall while Matilda did great in the Summer.

Bill Snibson said: "Kinda shocked at the big hit ITW took, tbh."

I've been a bit surprised as to how well they've maintained their pretty high asking prices. A sizeable number of mezzanine seats at $200+ is darn steep. But the dynamic pricing seems to be on their side and for those who patiently wait and have flexibility with performance dates, much higher priced seats often do come down in price.

Updated On: 8/30/22 at 03:22 PM

HogansHero said: "just out of curiosity, how did ML become the acronym?"

I am wondering the same exact thing…