^Yeah, I occasionally find myself missing them too. Like you, I sometimes used them to estimate a show's running cost, and also see when they were raising and lowering prices (as opposed to just offering discounts).
In particular, I remember being fascinated by Cursed Child as a case study; they would drastically alter their prices week-to-week, selling last-minute tickets at rock-bottom prices, without appearing to offer "discounts" (because technically, there were "full priced" tickets, just very cheap). So they maintained a 100% Potential Gross, by moving their own goalposts. And then, when assessing the show's financial situation, you could pretty much guess that their running cost had to be lower than, say, $950K, because how no producer in their right mind would allow their maximum potential gross to be lower than their running cost.
That's the sort of interesting insight/analysis a potential gross can provide.
Updated On: 9/22/22 at 05:23 PM