This is kind of a weird, grasping-at-straws interview with the producers in the NYT:
“Our numbers were much lower than those rave reviews would justify,” said Nelle Nugent, one of the play’s lead producers. “There are so many choices this season, which is very exciting, but there’s a lot of inventory, and the shows with major stars are doing better. I think there’s also a confusion in the public’s mind about safety.”
In a joint interview, Nugent and Ron Simons, also a lead producer, attributed the closing to a number of factors, including not only the high volume of shows opening on Broadway this spring and the lingering effects of the pandemic, but also a delay in the announcement of Tony nominations, the presence of scaffolding around their theater, and misunderstandings about what their show is.
“There is a slight dampening effect for us because of the title — when you read ‘suicide,’ people think it’s going to be a somber play, and not enjoyable,” Simons said. “But it’s not just a play that deals with dark subjects. The show ends on a high note of celebration.”
1) Shows that mass groups of audiences actually want to pay full-price to see are having no trouble filling seats. I'm really not sure that inventory is as much of a factor as some people are saying; this is a show that would have done just as poorly without so much competition. It didn't even sell out every performance at the Public (where it had a different director), right?? Has ANY play from the 70s-90s been revived commercially without major stars in this decade and recouped?? I can’t think of any examples. And I don't think safety –– whether that's a reference to COVID or crime –– is significant.
2) There's no world in which the Tony nominations would have moved the needle significantly enough for many weeks on a show that's selling this badly.
3) The scaffolding comment is kinda hilarious. Everyone complains about not being able to find the Cort, too –– until Larry David or Denzel Washington sell it out.
4) Use your persuasive powers with the estates to change the title of the play to "for colored girls" like the movie if you're so concerned about the mention of "suicide." Additionally, the advertising artwork was quite artful, beautiful to look at, but it tells me nothing about the show itself.
Updated On: 5/3/22 at 05:52 PM