Gun and Powder at Paper Mill- Page 4

[Ensemble1698878795]

Posted: 5/12/25 at 11:42pm

GiantsInTheSky2 said: "Ensemble1698878795 said: "The word "Gun" in the title is problematic for publicity and inside a search engine. They have to change it."

It is not ‘problematic’ and this conspiracy that you can’t use the word in marketing and search engines is not real. They had digital marketing for both productions and the word ‘gun’ is not restricted from being used in a title of something.


There are advertising restrictions regarding actual guns/weapons/ammunition/explosives, which is not the same as using the word in a title (see: every film with a weapon or the word ‘Gun’ in their title)."

Guess you were big wrong here Jan. Knowing someone on the creative team I can 100% confirm they were told to change the title, which is why it's now: WANTED. 

[Ensemble1698878795]

Posted: 5/12/25 at 11:43pm

EDSOSLO858 said: "Probably not that big a deal, butnone of the Paper Mill principals reposted the Playbill headline on their Instagram story today."

Cast changes have occurred so don't expect the Papermill cast. 

[PipingHotPiccolo]

Posted: 5/13/25 at 5:40am

Totally unfamiliar with this show, and I understand the hesitancy re the word "GUN" but "Wanted" is an overly generic name for a Broadway show. Hard to believe this is where they landed.

[kdogg36]

Posted: 5/13/25 at 11:19am

Ensemble1698878795 said: "Guess you were big wrong here Jan. Knowing someone on the creative team I can 100% confirm they were told to change the title, which is why it's now: WANTED."

You're obviously right that the creative team wanted to change the title, but that doesn't mean it's impossible to market a property with the word "gun" in the title or that it complicates a Google search, which were the points being made in the post you quoted. In fact, I just typed "gun and powder" into Google and got loads of results all about this show.

Anyhow, I participated in a marketing survey about this show's title last year (I think a few others here did too, there was some discussion at the time), and it's really hard to believe this is what they landed on. 

[Ensemble1698878795]

Posted: 5/13/25 at 12:16pm

kdogg36 said: "Ensemble1698878795 said: "Guess you were big wrong here Jan. Knowing someone on the creative team I can 100% confirm they were told to change the title, which is why it's now: WANTED."

You're obviously right that the creative team wanted to change the title, but that doesn't mean it's impossible to market a property with the word "gun" in the title or that it complicates a Google search, which werethe points being made in the post you quoted. In fact, I just typed "gun and powder" into Google and got loads of results all about this show.

Anyhow, I participated in a marketing survey about this show's title last year (I think a few others here did too, there was some discussion at the time), and it's really hard to believe this is what they landed on."

They were running into legal troubles for marketing strategies with Gun in the title. Not sure what point you’re trying to prove. I agree that Wanted doesn’t sell a show.

 

[Sutton Ross]

Posted: 5/13/25 at 12:20pm

Ensemble1698878795 said: "GiantsInTheSky2 said: "Ensemble1698878795 said: "The word "Gun" in the title is problematic for publicity and inside a search engine. They have to change it."

It is not ‘problematic’ and this conspiracy that you can’t use the word in marketing and search engines is not real. They had digital marketing for both productions and the word ‘gun’ is not restricted from being used in a title of something.


There are advertising restrictions regarding actual guns/weapons/ammunition/explosives, which is not the same as using the word in a title (see: every film with a weapon or the word ‘Gun’ in their title)."

Guess you were big wrong here Jan. Knowing someone on the creative team I can 100% confirm they were told to change the title, which is why it's now: WANTED."

Love it. 

 

[kdogg36]

Posted: 5/13/25 at 1:31pm

Ensemble1698878795 said: "They were running into legal troubles for marketing strategies with Gun in the title. Not sure what point you’re trying to prove. I agree that Wanteddoesn’t sell a show."

Really just that you both can be right: it's obviously possible to produce a property with "gun" in the title, but nonetheless the creators of this show clearly decided that wasn't the way they wanted to go.

[Call_me_jorge]

Posted: 5/13/25 at 2:04pm

Wanted makes me think of that Angelina Jolie and James McAvoy movie.

[Ensemble1698878795]

Posted: 5/13/25 at 2:08pm

kdogg36 said: "Ensemble1698878795 said: "They were running into legal troubles for marketing strategies with Gun in the title. Not sure what point you’re trying to prove. I agree that Wanteddoesn’t sell a show."

Really just that you both can be right: it's obviouslypossible to produce a propertywith "gun" in the title, but nonethelessthe creators of this show clearly decided that wasn't the way they wanted to go."

I'll leave you all to your beliefs since you know so much. There were search flags that came up consistently with the previous title, which was creating issues for the show. But sure, Jan!