Caroline or Change and Passing Strange ARE masterpieces... but I agree that being a masterpiece doesn't always translate to being a hit. Bloody Bloody also sold out at the Public for months and continued to extend and extend, but flatlined on Broadway due to opening in the slow, early Fall season and having that terrible ad campaign with the close up of a butt cheek that didn't match what the show was about or tell anyone what to expect if they went to see it. Plus they burned through their NY theatre audience down at the Public by extending so much. I would be worried that this might happen to FUN HOME too, except that FUN HOME has the tiny Circle in the Square Theatre and they are opening SUPER late right before Tony nominations... well played FUN HOME.
As for HAMILTON:
1. They need to wait till Spring to open this show.
2. It wouldn't hurt to have some kind of star, though I can't imagine who and in what role.
3. The ads and marketing have got to be genius.
Updated On: 1/29/15 at 10:44 AM