Since I live so far awawy from NYC, it's harder for me to go see shows so I have to really *really* want to see something. And yes, I pay full price. I don't want to get there and be stuck without a ticket, plus I usually choose shows that are pretty tough to get tickets for and if I'm coming from 3 hours away I want a good seat. Every show that I've paid full price for this year (Producers with Nathan and Matthew, Frogs, Producers with Brad and Hunter) have been completely worth the high cost. I paid full price for my tickets to see Avenue Q in October but I'm sure that will be worth it too.
I guess really it all depends upon your options and how close you are to the shows. If you can go all the time and can hit the TKTS stand all the time or get discounts, then paying full price is annoying. But to those living farther away (at least for me), seeing a show is a huge event so a higher ticket price isn't too bad. Would I like it if shows were cheaper? Of course!
~Jessica
"If you start from a place of joy and charm, you can get away with a lot in the second act. It may be that that's my life. I'm not sure."
~Roger Bart