Let's see...
It geared itself...or shall I say "advertised" itself as a Mother/Daughter musical, inviting all mother's and daughters, but leaving out sons and fathers. And in my opinion, fathers from middle America would rather see Phantom or DRS than sit through LW.
Also...there was no buzz. It was not the talk of the town, like Q, or Putnam, or Wicked.
I work at a restaurant around the corner, and many theatregoers come in with their playbills. I think I can count on one finger how many times I'd seen a LW Playbill.
It's really not surprising to me that it is closing...I mean, have you ever tried reading Alcott's book???
"Do you know what pledge time is, Andrew"? said the PBS Executive.
"Yes", Lloyd Webber replied. "My 50th birthday special must be one program that gets done a lot."
"No", mused the man from PBS heedlessy. "Not so much. Our Stephen Sondheim Carnegie Hall concert. That's a big one."
Spoons, forks and knives seemed suddenly to suspend their motion in horror, all around the table.