Obviously, the window between the theatrical and home video releases of "Les Miz" was planned before they knew the movie would do this well. By most educated guesses, it should have run its course in the theatres just prior to the DVD and BD street dates.
I wonder if we'll see them push it out now. Probably not, because changes in release dates can cost thousands (even in some cases millions) of dollars to redo and reschedule publicity campaigns and marketing materials. In the end, it might not be worth the expense. Plus, contracts were signed with various vendors, TV, radio stations, movie trailer ads, print ads, web ads, etc. All of that would have to be redone.
It's a pleasant surprise, and a good problem to have, but it should make studios realize that in their desire to make sure people haven't forgotten about the movie by the time the DVD and BD come out, they have also taken a gamble that the film isn't still performing well in theatres.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3, Hamilton22
Updated On: 2/5/13 at 08:37 AM