The subversive thing about the movies (at least the first one- I didn't see the second and doubt I will) is that it played to two different audiences in two different ways. Soderbergh is a modern "man's man" director associated with a sense of smart, progressive machismo; he made an eye-candy film for women but defined it on his own terms as a film for straight men, taking the subtextual sexual-power fantasies of action movies and superhero epics and making them textual. Women (and gay men I assume) got the message that "you deserve hedonism too- society has long objectified you, and it's time you got to try having the shoe on the other foot." Straight men got a different message: "You are the prince as much as women are the princess. There's nothing 'girly' about dancing, grooming, perfecting your appearance and honestly caring about giving women what they want."
But in a case of medium is message, I suspect that (please don't take this as homophobic) putting the show on Broadway will rob the story of its one truly transgressive quality: that it's a "women's movie" made specifically to bring in, and enlighten/entertain, straight men. It'll just be an eye-candy piece for women and gays, and there's already "Afterglow" (with my business manager from NYMF) and "Naked Boys Singing." And surely there's a market for that, and it will probably sell, but it kind of seems like missing the point; like thirteen-year-old me renting "Sex and the City" based on the titillating title and watching on mute hoping to see boobs, it's not at all reaching the audience it was built for.