New RENT poster...hm... — Page 3

this is weird.

Maybe they'll add a "now" onto every Broadway show.
SWEENEY TODD. now.

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It looks like a really bad Andy Warhol impression.

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It looks absolutely fine. As has been explained, there are numreous reasons why it needs to change. The logo is too similar to the film (and the logo for the film has to be the same as the stage because it's like buying into a brand, you recognise it from its logo, see Team America for proof) and the advertising campaign for Rent has been too boring for far too long - it needs something new and different.

At times this board can be so whiny and pathetic.. just listen to yourselves sometimes. Why approach the new poster with such immediate hostility? What does it achieve? Do you really feel that you 'own' Rent so much that you have a clearer voice than anyone else? Do you work in the marketing industry? Will 99% of New York even notice the difference? Is this new poster going to seriously affect sales, as in, group bookings, overseas bookings, RENThead bookings? No.

In about 3 weeks time everyone who said they hated it will turn around and say they love it. Why does everyone object to change so much?

it doesnt matter if you like or dislike the poster, but it seems like the marketing team for the movie got paid to copy the original shows marketing campaign. and now the show had to come up with something else.


I think if i was part of the new campaign i would be embarassed, not because it sucks, but because they're just copying someone else's work

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Moeisha McGill is listed as an understudy for Johanne and Mimi, but I saw her the other night as Mark's mom.

And I don't like the new poster. It looks too complex, like they tried too hard to create deep, symbolic images.

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Huh? Thats not a RENT poster, that's like a poster for Super Man... or something?

Definatly not for RENT.


I loath it.

It looks like emo and punk threw-up a baby together and slapped Rent on it and then just slapped it a little more.

Seriously, as the ultimate Rentheads, can't we like, start a petition or something...anything to rid the world of that.

I have to be in the camp of those who dislike it. For one thing, I feel it is too different from the original logo, so people coming down the street who have heard about RENT may think at a glance that its a different show, when it isn't. I see the need for differences from the movie that's up and coming, but that big of a difference? And I agree with RentBoy86, in that they shouldn't have just singled out Roger. For a poster like that, they should have at least included Mimi in with Roger, because she is connected with him, and being that RENT is based on La Boheme, some would argue that RENT is mainly Roger and Mimi's story...


...that being said, it might've been better if all the main characters were included :/

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um. yeah, thats a$$ ugly.

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OK well I'm just asking to be skewered here but I think its very eye-catching and funky... It isn't very RENT oriented but it will catch people's attention and that is the purpose of an ad, is it not? I like it... it's something I kinda wanna hang up in my room. RENT is obviously trying to appeal to a younger demographic, because we (people my age, 16 or so) tend to have spending money and don't have to worry about bills and stuff. A 40 year old wouldn't find that appealing but a 16 or so year old would definetly consider seeing it from that. They're just trying to make money so I don't blame them. If that really is their intention then it's working... I cannot wait til I see it (10 days!!!) even more now. I agree with Rose&Lark... If only they singled out Mark (sigh)...

(Also not saying EVERY teenager is going to love it but a lot would.)

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MY LIFE is missing a little Wax Lion.

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Mark's in the bottom right corner.

I think it's a piece of art and, as some have said, a refreshing change. Whether or not it's the right way to advertise the show right now is debatable, but it's definitely nice to look at.