Liza's Headband said: "You're really quite daft, aren't you? Do you not understand that by allowing the campaign to unfold in this manner, Deaf West is essentially endorsing the tactics? Hoped you would reply to my earlier response. Guess I was hoping for too much."
I didn't reply to your earlier comment because I think the non-profit topic is incredibly complicated, and we clearly feel differently about it.
For one, since I'm from LA, I have to say I don't think you and others grasp quite how minuscule Deaf West is. They had a big break with Spring Awakening now and Big River quite a while ago, but they are still a tiny, tiny theater company in LA, a city that is already not exactly theater central and not so supportive of its theater community. They were all but bankrupted by the recession, and I read in a Deadline interview with DJ Kurs today that they are about to move out of their theater this month, at which point they will effectively be homeless for the foreseeable future. Shocker, deaf theater doesn't rake in big bucks, but it's still important. Deaf West have had a good niche following in recent years, but that's about the extent of it to my knowledge. Then SA skyrocketed them back to Broadway and the mainstream so suddenly, that I think they were nowhere near prepared infrastructure-wise (as some of you have pointed out about their website).
Deaf West brought Big River to Roundabout in 2003, and as a fellow nonprofit that was probably a very natural fit. And yet, there was no Tony performance in that scenario, even though they were nominated and worthy. As far as I'm aware, this Spring Awakening revival is Deaf West's very first time with a purely commercial producer on Broadway (or anywhere for that matter), and clearly this combo is strained.
I think this all boils down to the question of non-profit vs for-profit theater, and the sometimes extremely blurry line between them. Recently I saw the Gentleman's Guide to Love and Murder tour at the non-profit CTG in LA, and several donors were named as sponsors for the show in the program (which will likely also be the case when Fun Home stops there next year). Is it fair to have donors underwrite a tour stop of a successful show that won the Best Musical Tony? Your logic seems to say no. And yet, it's happening everywhere. Personally I think it's okay (if there is an educational/community component, etc).
Same goes for this Kickstarter- a Tony performance is huge exposure for Deaf West, and their whole mission is to combine hearing and Deaf audiences. This will achieve that on an enormous scale- one of if not the biggest theatrical platforms they could ever hope for. Is it fair to fund that with donations? I personally think yes (theater donations get applied to Marketing budgets all the time after all). Since Deaf West now had a commercial run, they have a commercial producer, with his own whims and tactics. There is no rulebook for how non-profits should deal with commercial producers. I think Deaf West are in a vulnerable position where they have no choice but to play along with his tactics, because he brought them to Broadway and he is effectively their mothership.Yes, in an ideal world they would have a robust Board and tons of money and staffing to sort through the legal and ethical ramifications of everything in advance. But once again don't forget they are a very, very tiny company. Honestly my impression is that "they" is probably mostly DJ Kurs, maybe a couple more. I know they were just represented on Broadway and have a ton of people obsessively talking about them across the country on this very Board, so this might be understandably hard to grasp.
I will say, I think Deaf West is a very special case with almost no comparison in Broadway history, except for Big River. They are a non-profit through-and-through, a company with an important if far from mainstream cause to promote. This is Deaf-accessible theater- which at face value alone even sadly deters some people from coming. While other shows may have started at non-profit theaters, this show is a non-profit cause in and of itself.
She Loves Me is at Roundabout and I guess is technically non-profit, but when you compare that to the technically commercial Deaf West Spring Awakening, which one is really promoting a non-profit cause here? So, I don't think this is black and white- it's very, deeply complicated. And I think you're missing the big picture if your first instinct is to attack and dissect Deaf West.
HogansHero said: "@Green, that transparency is missing in your scenario, and DW is complicit in that lack of transparency because they obviously made the deal, didn't disclose it and made affirmative representations to the contrary. "
I do agree with you on this. I wish someone would just say something already, anything to clear this up, but the radio silence coming loud and clear from Ken is what makes me think Deaf West's slightly less intense silence is a result of his approach. The truth would probably make Ken look bad no matter how you put it. I have a lot of reasons to think Ken is the ringleader here- as someone mentioned earlier, the 'getspringonthetonys.com' domain was registered by Ken's company; the non-cast related Kickstarter rewards are quintessential Ken bulls**it and seemed very un-Deaf West from the first moment I read through them ('digital copy of cast created Spring Awakening Yearbook' and 'digital copy of an *exclusive* Spring Awakening coloring book'? You really can't even send physical copies??), etc. It's true Deaf West is going along with it, but for reasons mentioned above I personally don't feel comfortable blaming them as I think they are in a very tough and unprecedented position.
Updated On: 6/9/16 at 05:46 AM