So on my birthday, when I got the Great Comet cast recording as a gift, I am also greeted with news both depressingly familiar and theoretically exciting for people like me.
Disclaimer: I don't really know anything about theater finances, and I have no inside knowledge about anything. If I'm way off base, it won't be the first time.
Riedel's story doesn't tell us much we don't already know. The Times reported about the audit last month, and Riedel adds little on that front. Howard Kagan doesn't want the bad publicity of the audit, saying it would hurt the chances of getting investors for a national and international tour (London! Asia!). But wouldn't investors be scared about putting cash into a show that just lost a lot of money despite mostly excellent reviews and an impassioned following, with a producer who has failed twice?
Even the idea of a national tour seems pretty iffy. The word "likely" does an awful lot of work in Kagan's email quoted in the story. Now, I've said before that Carole Shorenstein Hays' Curran Theater would be a very likely destination for any Great Comet tour, because Shorenstein Hays is a producer of the Broadway show and the Curran needs the occasional big show to fill its lovely, refurbished theater.
I should know the dynamics of the San Francisco theater world better, but the Curran seems like it's in a strange position, competing with SHN for the big shows (it got Fun Home because Hays was a producer of that, and will finish the year with Bright Star) but in too large a theater to play ACT's game of counterprogramming with quirky or classic shows. Rachel Chavkin is coming to San Francisco, but to direct a touring production of the unusual play Small Mouth Sounds. Tickets for that production, at a small venue, are going pretty fast.
That's not even counting the Berkeley Rep, currently selling out its 600-seat theater for Ain't Too Proud, the Temptations jukebox musical, and preparing for its own revival of Angels in America next year while offering new plays.
But a thought crossed my mind as I read the story. Even the Curran, at 1,600-plus seats, is too big for the musical Comet needs to be to actually make money. It could probably work in San Francisco, and I would certainly see it again, but I don't need the expensive extravaganza I enjoyed at the Imperial. In most cities, the show would be stuck in even larger facilities.
It would be great to see an intimate version of Great Comet, the one that captured the imagination of so many people (including Kagan himself, apparently) when it was in a small space. The musical and its presentation is fantastic, and while I enjoyed the bells and whistles that made it such a unique experience, I would be just as happy with a modest production that was performed well. A show like that might actually do well even if it never made a fortune. Outside of a few major markets, I doubt a standard national tour will make money any more than the Broadway version did.
Maybe it will be a big hit in Europe. But Kagan seems awfully ambitious for someone who just lost his investors an awful lot of money and is still playing damage control.