You cannot compare Broadway to sports, because they are two entirely different animals. Yes Baseball players make exorbitant salaries, but Broadway actors do not. Even stars like Daniel Radcliffe receive SIGNIFICANTLY less than they would in other entertainment mediums. I do agree that concessions can be cheaper. But that's not the choice of a theater producer, and has little relation to ticket prices. If anything, ticket prices will become cheaper because of more expensive concessions, as producers get a % of that profit. However the majority goes to an independent company, which has a contract with the theater owner to service that venue, regardless of production. Yes Broadway is outpricing themselves to a degree, but the alternative is no Broadway at all. Riskier shows like The Scottsboro Boys, with dwindling attendance numbers, do not have the luxury of offering cheaper tickets. A production like Wicked does have the ability to offer tickets at a lower price point, but it's bad business. As you mentioned, it's all about supply and demand. Wicked can supply tickets at very high prices and have sold out performances. Since producers have a duty to their investors, they would be doing a disservice by lowering prices. Like any other industry, Broadway is dominated by numbers. There may be some greedy producers, but those who do risky shows like The Scottsboro Boys or Bloody Bloody Andrew Jackson, aren't in the game for the sole reason of profit. Even David Stone who produced Wicked, did Next to Normal. That show was far from a safe bet, and David provided much of the financing himself. David loves Broadway, and he was in a position to offer something truely original and unique (because if the show failed, he still has plenty of money from his other endeavors). Unions provide many benefits for actors, but they also make things a lot more difficult for producers. Union rules cause expenses to skyrocket. It's the same reason why most manufacturing is done in third world countries. Like any other industry, I'm sure there's a bunch of greedy people on Broadway, but most aren't. Producers are the last to see any money. Writers get advances and royalties, actors and crew get salaries an theater owners receive rent. Not only did The Scottsboro Boys not make the Weisslers any money, but it cost them significantly. Besides a weekly producer's fee to pay for overhead, they don't see any money until the show fully recoups. And because the Weisslers took a risk, they may have a harder time getting funding for their next production (they'll likely be ok, since Chicago was a huge success). The point is, if you're a greedy person, Broadway is far from the first stop on your list.
Updated On: 12/1/10 at 10:51 PM