I posted something similar in another thread, but I'd like to add it here...
I saw Side Show last night 12 December and it was brilliant. There is no artistic reason that this show should close. I would like to share with you my story about getting tickets though as I believe it might shed some insight into why Side Show is closing.
I live in New York and more often than not, I purchase my tickets at the box office. This is the story of my four attempts to purchase tickets at the box office and numerous attempts online.
First, I should own up: I am a seat snob. I prefer orchestra over mezzanine and I won't sit in the extreme sides of the theater. In fact, I rarely will sit more than the pair on the aisle if its on the side. I want to sit in excellent seats (orchestra center rows D - K). I get that discount codes more often than not, get you seats starting in row L of the orchestra. I also understand that today, full price is also a struggle to get great seats as most Producers try and sell the bulk of the center orchestra at premium prices.
I am seriously an opponent to the current pricing schemes of many of today's Broadway Producers. As I was very excited about the new production of Side Show, my attempts started as soon as ticket sales were announced. Of course, I have access to many of the discount codes and I started by trying to purchase online using one of these codes. No go. The best I could find searching online were side orchestra or the very back. Not for me.
Okay, Side Show meant enough to me that I would splurge and spend full price. No go. Despite the fact that week after week the house was selling at around 60% capacity, the best full price could offer me was row O or further back. WTF!?
I went on 3 occasions to the box office and was turned away when I simple requested ANY day (including months out), full price, orchestra center, rows D - K.
The box office staff were very pleasant, and apologized for not being able to sell me a seat, explaining that this was the policy of the Producers. I kept walking away. Finally, with closing notices, I went last night and said, I am here for a premium cancelation (at full price) for tonight's performance. That they were able to accommodate and I and my partner ended sitting in row D, orchestra center.
Why would Producers not allow the sale of seats at full price when they were obviously not selling at premium? I just don't get it. It is clear to me that full price is no longer full price, but just a section behind premium (or the first two rows).
I hope that the Producers of Side Show read this. I blame Side Show's failure squarely on you.
ARTc3 formerly ARTc. Actually been a poster since 2004. My name isn't Art. Drop the "3" and say the signature and you'll understand.
Updated On: 12/13/14 at 01:35 PM