TAMMY FAYE will transfer to Broadway in 2024-2025 Season — Page 13

I do think knowledge or affection of Tammy Faye is more widespread amongst folks who are likely over 40. I’m about 35 and while I know about her, I don’t have active memory of her- I was either not yet born or too young to remember when she was most prolific.


That being said, I’m looking forward to this production due to the team and the announced cast.

bway1430 said: "

Yes - saw that as well which had me scratching my head. Can't imagine what brings in overseas tourists these days....it's been a huge mystery ever since OH, CALCUTTA! closed. :-)"

When people I don't really know at work find out I'm planning a NYC trip I'm often told I should definitely see Phantom.... most people have NO idea what's playing in New York

International tourists won't care nor anyone under 40 for the most part. She is barely known outside of the United States. Also, and much more importantly, their socials are dead. A HUGE reason Gatsby is doing so well is because of their clever socials. Not having an online presence in 2024 is dumb and makes little sense.

You have never heard of her? Not even from the 2021 film 'The Eyes of Tammy Faye' that Jessica Chastain won the best actress Oscar for? It also starred Andrew Garfield as Jim Bakker?? That was only 3 years ago. I'm guessing you might be a young person?

I love the weird judgement and the DOUBLE question marks. Lolz. That movie was a total flop in every way possible, no one saw it outside of NYC and LA. Enjoy working for the production because someone working this hard to defend the show clearly has an agenda ;)

On the flip side, with a weak score and weak POV, it could be another Lempicka or Queen of Versailles. I've got my Tammy Faye ticket and look forward to finding out.

The sales for this...are not good. Even with closing sections. I wish them well but am very confused why this show is playing the palace. Didn't it play a tiny theatre in the UK?

broadwayboy223 said: "The sales for this...are not good. Even with closing sections. I wish them well but am very confused why this show is playing the palace. Didn't it play a tiny theatre in the UK?"

It played the 325-seat Almeida Theatre in London. Starting at the Almeida is equivalent to starting somewhere like Playwrights Horizons or LCT or The Public.

I'm of the belief that most shows do not need 1600 seats and Broadway would be better off with more houses in the Broadhurst/Richard Rodgers/Nederlander range (1200 to 1350 seats). But some producers feel they can fill the seats, or they need a big house to make the budget work. I'm sure TAMMY is also being expanded for Broadway, scenically and orchestrally, compared to what was done in London.

Keep in mind it's also being lead-produced by Nederlander. They have no smaller houses available: HAMILTON, MJ, and SIX aren't going anywhere, TOMMY was at the Nederlander when these deals were made, and some people (wrongly) feel that reopening a renovated theatre can get press coverage that will help a show.

Updated On: 8/21/24 at 01:05 PM

Advance sales at this point aren't going to be indicative of much. As we've seen this past season, unless there is a celebrity attached, more sales are happening closer to performance dates. And Tammy Faye has yet to really start its marketing machine. I imagine next month, we will start seeing a massive push. I do think there needs to be a greater shift in marketing strategies- a lot of campaigns seem passive and to take audience attendance for granted. Times have changed and productions that aren't anchored by celebrity casting or very recognizable properties need to be far more assertive in courting audiences and building recognition.

Updated On: 8/21/24 at 01:39 PM

There are many schools of thought for how to market a show. This thing doesn't start previews for 2 more months and when a budget is limited (as with most shows), spending a ton of money now isn't going to help. Wait till mid-September.

For SHUCKED and SOMETHING ROTTEN, filling previews at a low ticket price helped build WOM for silly shows based on no notable IP. That wouldn't work for every show but it made sense for those.

For some shows, influencers help; on others, they don't.

If you're trying to position yourself as a prestige play, that's usually a whole different playbook than a populist musical.

You're wrong on nearly every count. I live in London and saw the movie. It is possible to not see the movie, but catch news about who won the Oscars. If people in the UK know who Tammy Faye is, i find it surprising that people are not more familiar with her in the US. I don't work on the production and have nothing to do with it at all. I'm a fan of the show who has seen it a few times and i'm looking forward to seeing it again in November.
No agenda. But nice try.

You're wrong on nearly every count. I live in London and saw the movie. It is possible to not see the movie, but catch news about who won the Oscars. If people in the UK know who Tammy Faye is, i find it surprising that people are not more familiar with her in the US. I don't work on the production and have nothing to do with it at all. I'm a fan of the show who has seen it a few times and i'm looking forward to seeing it again in November.
No agenda. But nice try."

To your point, I live in London and the friends I went to see the show with didn't know a thing about her. Other pals who I know enjoy theatre were mostly clueless as well. But the idea of a new Elton John musical, the reputation of the Almeida and the word-of-mouth/mostly excellent reviews made this a very hot ticket and a much-discussed show.

I think that once the marketing kicks in and word gets out, there will be little trouble in selling TAMMY FAYE. I can't wait to see this revised version. I thought the original production needed more work but had a LOT of promise and I would pay anything to see the last 10 mins of Act One again. It was a true tour-de-force for Katie Brayben.

Updated On: 8/22/24 at 02:07 AM

Sutton Ross said: "International tourists won't care nor anyone under 40 for the most part. She is barely known outside of the United States. "

If that determined attendance, not a single international tourist would have attended Hamilton.

ivy3 said: "Sutton Ross said: "International tourists won't care nor anyone under 40 for the most part. She is barely known outside of the United States. "

If that determined attendance, not a single international tourist would have attended Hamilton."

Hamilton for years was a prestige show with impossible to buy tickets. Comparing American founding fathers whose names are familiar to anyone who attended school and opened a history book to an obscure US televangelist from the 70s is ridiculous. Hamilton is a groundbreaking and innovating musical. Tammy has Elton John's score, so it's a plus. I hope it has a great book, because this will be a selling point for me personally. So far, Christian Borle is the only really attractive thing to me about this musical, but general public doesn't know who he is. I'll be ecstatic if this musical succeeds because I'm a theater nerd and root for all theater productions.