ErmengardeStopSniveling said: "Warner will be coy about streaming viewership (or they'll lie to us like Netflix) but releasing it day-and-date on HBO Maxkilled its box office. A $13m opening is flat out bad for a movie of this scale, which was never going to be a massive international grosser. It's also bad for the future of movie-musicals andthe future of Latinxstories. The film cost $55m to make, PLUS marketing and overhead. The people who cover film box office for a living view these numbers as bad, and Warner's gamble of putting the films on HBO Max isn't making the dent that they set out to make.
That said, the next two weekends are quiet in theaters unless Pixar's Luca really surprises. Heights will have awards buzz so it could stay on limited screens in major markets for 9 months, or return to theaters around Oscar time. But that all costs marketing money, and there are a lot of big movies coming out in the second half of 2021 that will need as many screens possible.
Greatest Showman had once-in-a-generation legs (the likes of which have only been seen with the rare film like Big Fat Greek Wedding and Titanic) and made a good deal of money in January, a prettydead time for movies. It is an anomaly. It also had stars and was more appealing to middle America and international audiences thanHeights, which will play best on liberal coasts.
It's frustrating and sad, because if you're a studio money-counterit makes you ask "why bother taking risks?" or "why make critics' darlings?""
Very astute observations!
WarnerBros has already announced that the policy of same-day release in cinemas & streaming will revert to its traditional cinemas-first before streaming release for 2022!
Greatest Showman had poor ratings and bad movie press on its release and not much studio support. But audiences gave it its thumbs up for the next months in cinemas earning over $ 436 million at the box office and fought the latest Star Wars movie for top home video honors in the USA for 2018 ($81 million in the USA alone). Also, the album sold some 6 million copies worldwide and beat even pop song albums to become the best selling album for 2018. Also, cast-wise, it has the advantage of top draws at the box office.
https://www.the-numbers.com/movie/Greatest-Showman-The#tab=summary
Its top song, This Is Me, was a strong statement towards inclusivity! It drew a standing ovation at the Oscars where it was nominated for Best Song. It even became the theme song for the Winter Olympics at that time. The movie was likely helped by FOX releasing 2 studio workshop scenes ( This Is Me and From Now On) right before its cinema release. Curiously, it is still screening these days in some places as an Open Air summer movie.
In a sense, it paved the way for the burst of movie musicals like In The Heights, Dear Evan Hansen, The Prom, etc. Ironically, unlike the newer musicals, The Greatest Showman was not a film adaptation of a Broadway musical but an original film musical with Broadway stars Hugh Jackman and Keala Settle and Broadway songwriters Pasek & Paul.
Updated On: 6/12/21 at 10:03 PM