I'm sorry, but this article was hogwash.
Teachout cites Hair as the last time a Broadway showtune charted, while ignoring that the media landscape around Broadway has changed drastically over the last half-century. I don't think there is any reason inherent in the music why a song from any number of recent musicals couldn't chart if given the chance and the right arrangement/performer. However, commercial radio has become largely consolidated into the hands of a small group of corporations (Entercom, iHeartMedia, Cumulus), and has become homogenized and monopolized because playlists are standardized across the country. This extends also to television. As Teachout mentions, we once had Ed Sullivan and other variety shows that would showcase everything from classical music, opera, ballet to musical theatre to Little Richard. Now we don't really have many advocates on network TV for Broadway (excepting maybe Stephen Colbert and James Cordon), and it's been largely relegated to PBS. Why is Teachout blaming Broadway for this (or, more nebulously, which I'll describe below, blaming the musical landscape at large), and not the media landscape in which it is embedded?
Also, this statement betrays what a musical vacuum in which this man has lived: "Back then, everybody from Frank Sinatra to Elvis Presley to Ray Charles sang show tunes. Their musical language was universal: They spoke for us all."
No, they didn't speak for us all. Broadway has always been a largely middle class phenomenon. Elvis Presley didn't speak a universal language: he made music by black people (the blues and gospel stylings of Big Mama Thornton, Sister Loretta Tharpe, et al.) and poor white people (what was once called "hillbilly music", bluegrass, roots, country, etc.) more palatable for a middlebrow audience. The sound of the "Golden Age" musicals also did not appear out of nowhere, as a pure "universal" sound, in an of itself. It evolved out of highbrow artforms like opera and more bourgeous operetta, mixing in influences from Jewish and black musical forms (think of Porgy and Bess as the intermediate stage in its evolution), only after decades of tinkering become more accessible to a wider audience. And still, even in the 1960s, it remained fairly middle class.
The musical landscape has always been fragmented, and largely along class, race, and regional lines. Poor people have listened to different music than rich people, black people have listened to different music than white people, etc. I'm not saying this to be divisionist, or to imply that it's always categorically so. We have always had white musicians and fans who admired black musicians, and poor people who have a penchant for opera, and vice versa. It's simply to go against this obscurantist narrative posited by Teachout in the article. He is musically sheltered if he thinks "musical theatre spoke for all of us."
Teachout also noticeably omits any mention of the success of La La Land, which appealed to and reached a huge audience. It's a Hollywood musical, but written by Pasek and Paul, who write primarily for the stage. This suggests to me more prosaic, logistical reasons for the Broadway musical's apparent "failure." You got access to La La Land by paying $8-20 at any movie theatre in the country. You don't get that access to a musical where tickets cost ten times that much. Furthermore, there has been a cultural shift around musical theatre as an artform: the rise of the motion picture has rendered the stage somewhat hard to palate for many people. Movies themselves have become less theatrical, with a greater emphasis on naturalism and realism, in the last 60 years. A stage play, or a musical in which characters break into song, is a hard sell for much of the country, for whom a night at the theatre is not a social affair.
Ironically, the Internet has democratized the musical world in many ways, and I think young people listen to a greater diversity of music than before, and musical theatre has a much greater chance than ever to speak to a wider range of audiences. This is partly why so much of the lifeblood of musical theatre of late has come from young people: they're the ones who are most likely to use this technology to seek out, share, and engage with music. It's how shows like Avenue Q (remember when "The Internet is for..." went viral on youtube?), Wicked, Hamilton, Dear Evan Hansen, etc. have been able to extend their reach far beyond the relatively few people who have been to see these shows in New York or on tour. This is the future of disseminating musical theatre, not the now-monolpolized commercial airwaves.
Updated On: 5/12/18 at 01:57 PM