Did you watch any of the pre-publicy for the show?
She sat in on all the casting sessions for the children (which was filmed for a making-of special), she recorded several songs in advance for promos (video and audio), and she was on talk shows (radio and TV).
The difference is that with a film or TV show, the show is "in the can first" before the publicity push starts. Just like now with Into the Woods, filming is done. Six months from now, the cast will all start the publicity stuff.
With a live event, the publicity is done simultaneously with the rehearsals and the telecast. So they have to allow extra time for that. It's not just "rehearse the show and do it" then "promote it." Carrie had to go back and forth between the two, so that's why they had a longer period with her involvement.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3, Hamilton22
Updated On: 12/16/13 at 09:51 AM