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#1

Wicked sent out a mailer

They must be on the ropes if they’re sending out mailers to the bridge and tunnel crowd. And also the new in person rush they just started. Save up to 25% use code FORGOOD. Must purchase by November 19 for performances now through February 11, 2027. Broadway direct.

Updated On: 9/6/26 at 11:46 AM

#2

Wicked sent out a mailer

“On the ropes”… Riiiiiiiight. LOL

You’re such a sad troll.

#3

Re: Wicked sent out a mailer

You probably made the mailer yourself. Go away!
A Chorus Line revival played its final Broadway performance on August 17, 2008. The tour played its final performance on August 21, 2011. A new non-equity tour started in October 2012 played its final performance on March 23, 2013. Another non-equity tour launched on January 20, 2018. The tour ended its US run in Kansas City and then toured throughout Japan August & September 2018.
#4

Re: Wicked sent out a mailer

I was surprised when I got the mailer for Wicked, but given the current economy, I guess it makes sense to try and get some extra sales for the slow winter months. It’s still a pretty small discount. And it’s not like Wicked is at risk of closing even without the coupon.
#5

Re: Wicked sent out a mailer

A few days ago, I was driving through a predominantly Latino neighborhood just a few miles outside of Paterson, NJ when I saw an SUV wrapped in “Wicked” advertising. All of it in Spanish, too.

Thought that was interesting.
#6

Re: Wicked sent out a mailer

They know they have to get new people in to see the show. The tourist numbers are down so they’re desperately advertising to locals in the tri state area. They also took over a basketball game in Connecticut a few months ago with wicked night

#7

Re: Wicked sent out a mailer

alex814 said: "A few days ago, I was driving through a predominantly Latino neighborhood just a few miles outside of Paterson, NJ when I saw an SUV wrapped in “Wicked” advertising. All of it in Spanish, too.

Thought that was interesting.
"

I've been seeing one of these in the Heights for months now as well.

Updated On: 9/9/26 at 08:49 AM

#10

Re: Wicked sent out a mailer

Wicked has a looooong way to go before they close. I'd assume they also want to make it to their 25th anniversary. They also have the path to go of stunt casting, etc. before we need to worry about them.
#12

Re: Wicked sent out a mailer

Lion King sends out mailers and puts out regular advertising campaigns. As does Chicago. This is what established brands do.


"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."
#13

Re: Wicked sent out a mailer

Regarding the tour… the first performance for Boston 2 weeks out. This has to be concerning.


My father (AIDS) My sister (AIDS) My uncle and my cousin and her best friend (AIDS, AIDS, AIDS) The gays and the straights And the white and the spades
#14

Re: Wicked sent out a mailer

Call_me_jorge said: "Regarding the tour… the first performance for Boston 2 weeks out. This has to be concerning."

To be fair, that is a weeknight.

#15

Re: Wicked sent out a mailer

I’ve been getting a ton of Wicked commercials on YouTube recently. It seems like they’re trying to capitalize on Halloween and perhaps the holidays coming up.

#17

Re: Wicked sent out a mailer

DiegoKoch said: "I’ve been getting a ton of Wicked commercials on YouTube recently. It seems like they’re trying to capitalize on Halloween and perhaps the holidays coming up. "


Yes Flash/Fred Mason: Ensemblewhatever —perhaps they are. Or perhaps they just want to sell tickets.

#18

Re: Wicked sent out a mailer

DiegoKoch said: "I’ve been getting a ton of Wicked commercials on YouTube recently. It seems like they’re trying to capitalize on Halloween and perhaps the holidays coming up. "

Your various screen names are talking to each other again. Congratulations, Flash!

#19

Re: Wicked sent out a mailer

I see ads on YouTube for shows all the time, especially the big successful ones so not sure thats anything of note.

#20

Re: Wicked sent out a mailer

Now, I'm all for piling on that troll any chance we get.

However, it's not like Wicked has always advertised this way. And the fact that they sent out a discounted mailer is indeed remarkable for Wicked. I don't remember if they did one on the heels of COVID, but this is certainly the first since then whereas other shows have sent one once. Just In Time having sent I think 3 throughout its run.

Do I think they're closing tomorrow? No. But they've made a meaningful shift in their advertising strategy in the past 6 months. It's noticeable. Ya'll don't have to be asshats about everything. Where their advertising dollars used to be spent courting out of town tourists, they've had to shift their targeting more local. That also applies to channels like YouTube that are geo-targeted. People that live close to the city may not have gotten YouTube ads for Wicked previously, but are now with the aforementioned targeting shift.

Less about the economy I'd say and more to do with over saturation of the brand. Not only the films, but the show has been on tour since 1st National Tour launched. Anyone who has wanted to see Wicked has seen Wicked. Most likely more than once.
#21

Re: Wicked sent out a mailer

The tour is part of the subscription season at my local performing arts center, even though it's the fifth time the tour has played there. The Phantom and Bodyguard tours were also part of this season despite being repeat visitors. I wondered if these were strategies on the part of promoters to squeeze more money out of subscription bases, or if the local center was just trying to fill out the season. We also have MHE, Death Becomes Her, Just in Time, BVSC, and Operation Mincemeat so at least there were some good first-runs.


Just remembering you've had an "and" When you're back to "or" Makes the "or" mean more than it did before
#22

Re: Wicked sent out a mailer

Wait until BroadwayFlash learns that ads are tailored so compulsively googling about Wicked ticket sales might….gasp….cause you to see ads for Wicked.
#23

Re: Wicked sent out a mailer

I mean, we're all talking like this isn't Wicked's 23rd year on Broadway. The steam was going to lessen eventually. God forbid they start advertising or putting out *gasp* a discount code! Its basically Phantom in 2011... still plenty of life.

#24

Re: Wicked sent out a mailer

Well this is a board where we discuss things we see/hear about the industry. One of the industry's cornerstone productions sales softening and advertising adapting to address said sales softening is a relevant topic.

Ya'll know you don't have to open and reply in every thread right?
#25

Re: Wicked sent out a mailer

The movie and the drama surrounding it ruined the brand. They tampered with it too much. They need to bring back Idina or Jessica Vosk or even Kristin to pump some life back into it. It's fading fast and one of my all time favorites.

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