The life of any Broadway musical after taking a critical blood bath depends on a lot of things - mainly, the advance, the reserve and the willingness of the producers to lose money if they feel its going to eventually be a word of mouth hit regardless of critical reception.
The thing that usually kills new musicals that get 'bad' reviews is a huge drop off in group sales orders. Family shows in particular. Unlike your single ticket orders, group sales groups also have the option of canceling their orders with just a few weeks advance notice.
This is basically what killed TARZAN, which initially had a much, much larger advance than WONDERLAND.
Some shows obviously get awful reviews and are able to thrive on either star power (THE ADDAMS FAMILY) or word of mouth (WICKED).
But WONDERLAND, I don't believe really can count either of those strongly in its corner. (The Word of mouth on WICKED, for the record, was immediate and passionate - like BOOK OF MORMAN it was a show that after only the first few previews was clearly going to be an audience phenomenon) - the reviews were really incidental).
It was already well documented that WONDERLAND had little advance and barely scraped together its reserve to get to opening night, so essentially the run of WONDERLAND is going to depend on the passion of their producers to keep it open (a clever marketing campaign aimed at summer tourists wouldn't hurt).
I wouldn't think the upcoming release of the cast recording would do much to spike sales - there isn't much of a market for showtunes at any time, but WONDERLAND in particular has already been available as a recording for quite a while
Updated On: 4/19/11 at 10:27 AM