"The Phantom of the Opera/Cats/Les Miserables (ushered in the synth-rock opera era, also noteworthy for concentrating on the show itself and not about who was in the cast, started the advertising movement where the logo was most important)"
Actually Hal Prince had LONG before worked from the philosophy that THE SHOW was the star... not the actor/s involved.
WEST SIDE STORY wasn't about Larry Kert or Carol Lawrence
CABARET wasn't about Jill Hayworth
and FIDDLER ON THE ROOF survived well after Mostel left.
Also, the importance of logo was only a facet of the marketing revolution. How those shows changed MERCHANDISING was also astonishing.. they slapped those logos on everything from mugs to suppositories!
They had people lining up to PAY to advertise the show.
Those Cameron Macintosh shows aimed at a GLOBAL audience... and got 'em! That is why I too believe they actually the changed the face of Broadway.
What great ones do the less will prattle of
Updated On: 11/24/08 at 12:44 AM