I also think Idina's recent prominence is mostly due to the success of FROZEN. IF/THEN wasn't a particularly hot ticket during its run here in D.C. before that film was released. Half-price tickets were available from Goldstar (like Groupon, but for live events) throughout its try-out.
Re: the success of Idina's "Let It Go"... it could also have something to do with the fact that Lovato's version just sucks and doesn't have any of the sentiment or dramatic oomph of the version from the film. I don't find the fact that "Let It Go" broke the Billboard Top 10 all that surprising. It's the main song from the
second highest grossing animated film of all time (after TOY STORY 3).
I will say that there's one thing that separated Menzel from people like Kristin Chenoweth and Audra McDonald: she's picedk projects that have landed her a very young, enthusiastic fanbase. What FROZEN, RENT, and WICKED all have in common is they all appealed to young people (albeit, at different degrees of youth). Idina's name cachet has grown mostly thanks to her association with these projects, rather than anything that really differentiates her as a star, IMO. Since she left WICKED, there have been many Elphaba replacements who have been as good or better singers and are more charismatic than her.
Chenoweth (who was also on GLEE, as has Lupone) and McDonald have not really been involved with projects that have had that youth appeal. All that said, I think Disney and the Oscar mishap are really what has lent some "juice" to her name cachet this season. I'm not sure how much it will sustain IF/THEN through its run.
Updated On: 3/18/14 at 07:55 PM