Cryptic post from the show's Instagram account this afternoon. The rumor going around is that they're going the MAMMA MIA! route: the touring production + cast is expected to transfer to the Palace Theatre this fall, as a brief space-filler in between GLENGARRY and LOST BOYS.
Announcement and press release with exact dates should be coming this week.
Geez. Another musical playing the Palace that'll only fill it at 50% capacity.
I wasn't a huge fan of the show either, but even I know this'll pack the house for the holidays.
Gotta think more money-making tours will emulate this strategy in the years to come.
Back in the nineties the Weisslers brought the touring production of Grease via New York City Center all while the Broadway revival was still running. Curious if something like this will happen again.
Seriously, this kind of thing seems to be some kind of recession indicator. It happened a lot during the recession in the early 2010’s. The Hair revival, Fela, Bring it On, and Motown all had touring productions play broadway at some point.
I wonder if we'll see BACK TO THE FUTURE, A BEAUTIFUL NOISE, LES MIS, and/or BEAUTY AND THE BEAST return come late 2026.
I doubt the former two, but the latter two definitely will.
I like the show but I'm not a fan of the emerging trend of touring productions making Broadway a "stop." However, if it's for a limited holiday run, I imagine it'll do pretty well.
This shouldn't be taking the Palace but the upcoming 50th anniversary revival of A Chorus Line should.
This is supposed to bring in younger people in this holidays, but to be honest (as a 16 year old theatre obsessed diabetic) leave it on tour and not broadway. It's the same production everyone's getting in their touring subscriptions and most of this audience have already seen. I've seen it 5 times and I wouldn't shell my cash out to see the tour on broadway. Bring the spectacle back, wow my eyes, don't stick a touring set in a big broadway house that'll swallow it whole and cost 500 bucks to see. I paid 125$ with taxes and fees to see it front row in 2023, keep it cheap and keep it touring.
Broadway Star Joined: 6/25/20
Mr. Wormwood said: "I like the show but I'm not a fan of the emerging trend of touring productions making Broadway a "stop." However, if it's for a limited holiday run, I imagine it'll do pretty well."
It's interesting though. In the past this trend has always seemed to reoccur when things are slow overall. Despite the weekly death watch for certain shows, the industry is anything but slow at the moment.
If the plan is for a 3 month limited engagement for Halloween and the holidays, I can see it doing tremendous business. Gives the performers and theatre staff work, helps return the initial Broadway investment (which I’m sure they’re still trying to do). Plus it gives fans one more chance to see it on Broadway.
I see this as a win all around.
AKarp2013 said: "If the plan is for a 3 month limited engagement for Halloween and the holidays, I can see it doing tremendous business. Gives the performers and theatre staff work, helps return the initial Broadway investment (which I’m sure they’re still trying to do). Plus it gives fans one more chance to see it on Broadway.
I see this as a win all around."
The national tour certainly recouped -- back in 2023. And since it's been running pretty continuously since, I think it's probably pretty well on its way to profitability.
Plus they've been licensing the show for a while now...
Are the producers avoiding the Shubert theater org? I just noticed the 2 theaters (Marquis and Palace) are both Nederlander.
Wick3 said: "Are the producers avoiding the Shubert theater org? I just noticed the 2 theaters (Marquis and Palace) are both Nederlander."
Scott Rudin might come back for them to kick them out so he can stage his paint your wagon revival with Pedro Pascal
Broadway Star Joined: 3/10/19
Wick3 said: "Are the producers avoiding the Shubert theater org? I just noticed the 2 theaters (Marquis and Palace) are both Nederlander."
In the words of George St. Geegland from Oh, Hello, "Have you f*cking tried dealing with the Shubert Organization?"
TheatreFan4 said: "Plus they've been licensing the show for a while now..."
They don't license the show proper, but "Beetlejuice Jr. Edition" is getting a LOT of play.
AKarp2013 said: "If the plan is for a 3 month limited engagement for Halloween and the holidays, I can see it doing tremendous business. Gives the performers and theatre staff work, helps return the initial Broadway investment (which I’m sure they’re still trying to do). Plus it gives fans one more chance to see it on Broadway.
I see this as a win all around."
You do? Cuz this thing has yet to make a penny on Broadway.
blaxx said: "You do? Cuz this thing has yet to make a penny on Broadway."
If the plan is to bring it in as a limited holiday-type engagement, then yes I can see it. The last two times it was on Broadway, they did well over $1 million a week between October and January. I'll gladly eat my words if/when I'm wrong but I could see it happening
Call_me_jorge said: "
Seriously, this kind of thing seems to be some kind of recession indicator. It happened a lot during therecession in the early 2010’s. The Hair revival, Fela, Bring it On, andMotown all had touring productions play broadway at some point."
Were any of those experiments successful? If I recall Hair and Bring it On were not. Not sure about the others.
Stand-by Joined: 9/25/24
I had hoped this was a UK West End transfer announcement. Could that happen?
Performances begin October 8 for a run through January 3; tickets go on sale at 10 AM.
binau said: "Were any of those experiments successful? If I recall Hair and Bring it On were not. Not sure about the others."
It entirely depends on how the show was financed.
For such short runs of productions that are entirely dependent on their title alone, I have to assume the numbers have been crunched to make sure they are worthwhile.
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