I think there's a number of factors working against Redwood, first and foremost being it's an unknown title with bad word of mouth and poor reviews. Menzel is also not exactly at another height of her fame, which she was during If/Then- she hasn't really been able to keep up the post-"Let It Go" momentum.
And, frankly, the production photo of her dangling from the tree is just kind of silly and has become somewhat of a meme, and not in a particularity positive way.
"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."