Groundhog Day Marketing?
#75Groundhog Day Marketing/Advertising
Posted: 2/2/17 at 11:38am
PREACH! They should have sent the Groundhog costume into Times Square!!!
#76Groundhog Day Marketing/Advertising
Posted: 2/2/17 at 11:44am
Well, I thought that commercial was really clever.
#77Groundhog Day Marketing/Advertising
Posted: 2/2/17 at 12:28pm
I was just at the box office and was a little disappointed to see *nothing* happening. Not even a balloon or something? They had all of the crates outside to load in the set, which I guess could create some small hubbub among people walking by... but otherwise it was just me and one other lady in there buying tickets. I hope they step up the marketing in some way, since the London reviews were so strong, but I'm not holding my breath. Such a wasted opportunity.
#78Groundhog Day Marketing/Advertising
Posted: 2/2/17 at 12:51pm
I got an ad in the mail today for Groundhog Day. Not sure if it was intentional, but either way, I took it as a sign and bought a ticket!
Updated On: 2/2/17 at 12:51 PM#79Groundhog Day Marketing/Advertising
Posted: 2/2/17 at 3:30pm
Not sure about you guys, but I've been seeing Groundhog Day stuff all over my social media today. Guess they waited for today to really start hammering it home. I just hope it just isn't too little, too late for them!
#80Groundhog Day Marketing/Advertising
Posted: 2/2/17 at 3:44pm
Previews don't start for 6 weeks - how much advertising have you seen for other shows that start in a similar time frame? Ya'll need to chill.
#81Groundhog Day Marketing/Advertising/ WIN Tix for First Preview
Posted: 2/2/17 at 3:50pm
Hairspray0901
Broadway Legend Joined: 12/29/08
#82Groundhog Day Marketing/Advertising/ WIN Tix for First Preview
Posted: 2/2/17 at 4:01pm
I forget where I saw it - someone's Instagram story, maybe playbill or Broadway.com...they brought an actual ground hog to the box office today! Not sure what that accomplished but it was cute. Also saw someone dressed in a ground hog day costume on social media too..for the show
#83Groundhog Day Marketing/Advertising/ WIN Tix for First Preview
Posted: 2/2/17 at 4:04pm
Hairspray0901 said: "I forget where I saw it - someone's Instagram story, maybe playbill or Broadway.com...they brought an actual ground hog to the box office today! Not sure what that accomplished but it was cute. Also saw someone dressed in a ground hog day costume on social media too..for the show
canadian fan
Featured Actor Joined: 8/15/16
#84Groundhog Day Marketing/Advertising/ WIN Tix for First Preview
Posted: 2/2/17 at 4:38pm
VotePerron, I'm with you. I was thinking the exact same thing when people are going on and on about how poor the marketing is. If their marketing is soooo poor, where is all this marketing for other shows that are starting around the same time cause I haven't seen much. Seems like some groundhog bashing pure and simple.
#85Groundhog Day Marketing/Advertising/ WIN Tix for First Preview
Posted: 2/2/17 at 4:49pm
I feel like they missed a chance by not having something on one if the morning shows. Even a brief interview with Andy Karl and the groundhog costume on the plaza at Today would have been good.
I've definetly see more ads for it today then I have previously.
neonlightsxo
Broadway Legend Joined: 7/29/08
#86Groundhog Day Marketing/Advertising/ WIN Tix for First Preview
Posted: 2/2/17 at 6:34pm
They're giving away all of the tickets to the first preview. It's blocked off on Ticketmaster. If it was selling well they wouldn't be doing that.
perfectliar
Broadway Legend Joined: 7/1/04
#87Groundhog Day Marketing/Advertising/ WIN Tix for First Preview
Posted: 2/2/17 at 8:35pm
VotePeron said: "Previews don't start for 6 weeks - how much advertising have you seen for other shows that start in a similar time frame? Ya'll need to chill."
Oslo doesn't start until March 23 and they have the back cover of this week's New Yorker. The Player That Goes Wrong did a 3 day sale for $25 previews way back in November. So did Bandstand.
#88Groundhog Day Marketing/Advertising/ WIN Tix for First Preview
Posted: 2/18/17 at 4:20pm
Sean Montgomery's instagram story shows the cast in a recording studio. Has a cast recording been announced? I wondering if they are recording it already.
http://instagram.com/seandmontgomery
#89Groundhog Day Marketing/Advertising/ WIN Tix for First Preview
Posted: 2/18/17 at 4:22pm
It says that they're recording "sound effects." I doubt they'd record the album before they see how it does, and it's still a month away from even previews.
Videos








