Groundhog Day Marketing?
Groundhog Day Marketing?
#1Groundhog Day Marketing?
Posted: 1/19/17 at 6:18am
Am I the only one who thinks that Groundhog Day's marketing campaign is terrible? The poster in Shubert Alley only has a giant quote from a critic on it in big black letters and it's not even repeated!!!!
I don't claim to know anything about advertising but it seems like a no brainer that whatever their campaign is... it should be repeated over and over and over. Thoughts?
neonlightsxo
Broadway Legend Joined: 7/29/08
#3Groundhog Day Marketing?
Posted: 1/19/17 at 7:08pm
It truly does appear as if no thought was put into it at all. A white background with black text in a poorly chosen font with a clock for the "o" and a groundhog's head. It's not even a cute groundhog. How many people did it take to come up with that?
#4Groundhog Day Marketing?
Posted: 1/19/17 at 7:44pm
i still think it's weird they cast someone as dashing and handsome as Andy Karl when that character in the film was a schlub
Skimbleshanks2
Broadway Star Joined: 2/11/15
#5Groundhog Day Marketing?
Posted: 1/19/17 at 8:29pm
THIS WAS MY POINT!! Persecuted here for being right... there's no marketing... I'm so worried...
BroadwayConcierge
Broadway Legend Joined: 7/24/15
#6Groundhog Day Marketing?
Posted: 1/19/17 at 9:17pm
It really is rivaling In Transit for worst marketing of the season. Which is saying something.
Skimbleshanks2
Broadway Star Joined: 2/11/15
#7Groundhog Day Marketing?
Posted: 1/19/17 at 9:50pm
It's never a great sign when ORFEH KARL is doing the majority of your PR legwork...
Cfried
Broadway Star Joined: 9/15/16
#8Groundhog Day Marketing?
Posted: 1/19/17 at 10:33pm
Thank goodness I'm not the only one! Their marketing is a travesty. Just PLAIN hideous and has absolutely nothing to do with the show. It appears no thought went into ANYTHING. I feel it's far worse than In Transit''s marketing, and I didn't know that was possible. Yikes. Very disappointed.
LightsOut90
Broadway Legend Joined: 5/2/14
broadwayguy91
Broadway Star Joined: 12/23/15
#10Groundhog Day Marketing?
Posted: 1/20/17 at 4:34am
LightsOut90 said: "this is this seasons Leap of Faith
"
or Honeymoon in Vegas.
(Amelie might befall the same fate too.)
neonlightsxo
Broadway Legend Joined: 7/29/08
#11Groundhog Day Marketing?
Posted: 1/20/17 at 10:19am
The new poster above the August Wilson is literally just white space with a tiny groundhog and then in tiny font it has the title. Who came up with that?
WiCkEDrOcKS
Broadway Legend Joined: 6/13/04
#12Groundhog Day Marketing?
Posted: 1/20/17 at 10:25am
Did anyone else read the reviews from the West End...?
Leap of Faith? Really?
neonlightsxo
Broadway Legend Joined: 7/29/08
#13Groundhog Day Marketing?
Posted: 1/20/17 at 10:39am
Some of us saw it in London (me) and didn't like it. Also this thread is about marketing not the quality of the show.
Also it didn't play the West End. It was at the Old Vic.
ajh
Broadway Star Joined: 5/6/11
#14Groundhog Day Marketing?
Posted: 1/20/17 at 10:40am
Have to agree with you.
Saw the West End production just before it closed and I absolutely loved it. Would have gone back had it been on longer and not sold out, but the poster campaign/image for Broadway is pathetically bland, which is ironic given how vivid and punchy the show itself is.
Andy Karl is sensational and a genuine threat to Ben Platt wandering off with every Best Actor prize, and I just hope that the marketing either changes or that the paying public can see past it. I admit that, if I didn't know how damn good this show actually is, none of the advertising would be selling it to me.
#15Groundhog Day Marketing?
Posted: 1/20/17 at 10:42am
I didn't even know there was a marketing campaign. So that's a fail.
neonlightsxo
Broadway Legend Joined: 7/29/08
#16Groundhog Day Marketing?
Posted: 1/20/17 at 10:43am
macnyc said: "I didn't even know there was a marketing campaign. So that's a fail."
This just made me laugh on what's been a rough morning!
#17Groundhog Day Marketing?
Posted: 1/20/17 at 6:11pm
I saw the marquee last night and it is dreadful.
canadian fan
Featured Actor Joined: 8/15/16
#18Groundhog Day Marketing?
Posted: 1/20/17 at 6:36pm
Seems to me that at the end of the day the most important marketing tools there can possibly be are the reviews and the word of mouth once the previews have started. If the reviews are great and a buzz starts, the show will be successful regardless if the marquee isn't pretty enough etc. Conversely it wont matter how much marketing there is or what the marquee looks like if the show itself falls flat. No pretty lights or signs will save it. So for those of us who have bought tickets with a little blind faith, lets put more stock in the seemingly decent reviews from London and the rave reviews for Andy Karl. And yes a few people on this board have seen it London and some enjoyed it while others didn't. I think that would pretty much be the case with any show on Broadway, we all have differing opinions. So until it hits the masses and more people on this side of the pond have seen it, lets all take a deep breath just look forward to seeing it. My two cents worth :)
#19Groundhog Day Marketing/Advertising
Posted: 1/20/17 at 7:11pm
little_sally said: "I saw the marquee last night and it is dreadful.
True...btw, who's handling the marketing/Advertising?
clb10162
Understudy Joined: 5/26/16
#20Groundhog Day Marketing?
Posted: 1/20/17 at 7:28pm
canadian fan said: "Seems to me that at the end of the day the most important marketing tools there can possibly be are the reviews and the word of mouth once the previews have started. If the reviews are great and a buzz starts, the show will be successful regardless if the marquee isn't pretty enough etc. Conversely it wont matter how much marketing there is or what the marquee looks like if the show itself falls flat. No pretty lights or signs will save it. So for those of us who have bought tickets with a little blind faith, lets put more stock in the seemingly decent reviews from London and the rave reviews for Andy Karl. And yes a few people on this board have seen it London and some enjoyed it while others didn't. I think that would pretty much be the case with any show on Broadway, we all have differing opinions. So until it hits the masses and more people on this side of the pond have seen it, lets all take a deep breath just look forward to seeing it. My two cents worth :)
Good point. I seem to recall a number of complaints about the Dear Evan Hansen marquee and marketing. And now it's SRO
Dallas Theatre Fan
Stand-by Joined: 3/10/13
#21Groundhog Day Marketing?
Posted: 1/20/17 at 7:38pm
Robbie2 said: "little_sally said: "I saw the marquee last night and it is dreadful.
True...btw, who's handling the marketing?
A freshman in a Intro to Marketing class that waited for the last minute do to this project.
broadwayguy91
Broadway Star Joined: 12/23/15
#22Groundhog Day Marketing?
Posted: 1/20/17 at 7:45pm
clb10162 said:
Good point. I seem to recall a number of complaints about the Dear Evan Hansen marquee and marketing. And now it's SRO
the diference is that DEH had a stellar off-Bway run = already garnered a core NY audience who will definitely come back and re-experience it on Bway.
"
#23Groundhog Day Marketing?
Posted: 1/20/17 at 7:54pm
All of the stars on the front of the theater (I guess to show all of the 4 star reviews it received in London?) are a really awful touch. It made me think of the artwork for David Bowie's last record, and was a terrible marketing choice.
#24Groundhog Day Marketing?
Posted: 1/20/17 at 9:20pm
I just want to point out that any art you see for a show, the logo, the posters, marquees, tv ads, magazine ads, billboards, etc.—that's the advertising, not marketing. Yes, advertising is a component of marketing, but if you're referring to the artwork you see in print, on tv and on the theater, that's advertising.
Marketing includes PR, sales strategy, pricing, market research, advertising, and on and on.
Sorry to be pedantic!
#25Groundhog Day Marketing?
Posted: 1/20/17 at 10:34pm
Advertising is part of the marketing. It falls under the 'Promotion" aspect of the four P's of marketing. My general dissatisfaction with the marketing covers the artwork, the advertising slogans, and the lack of a creative PR campaign to get the word out about the show. The show seems to have very little word of mouth (aka buzz) at this point and I disagree that a show can depend on reviews and word of mouth to keep it open. There have been many examples of shows with great reviews that have failed financially because they couldn't sell the tickets or build a word of mouth campaign fast enough. It takes a good six months to develop a strong word of mouth. If a show can afford to stay open that long then they can make it. Dear Evan Hansen had the luxury of not running while their six months of buzz grew. Likewise, The Great Comet had two years of positive word of mouth. I was merely commenting that the campaign behind Groundhog Day isn't doing enough to garner buzz. The show itself might be brilliant. I'm just worried that even if the show is brilliant, it might not be enough. Hopefully I'm wrong.
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