Groundhog Day Marketing? — Page 2

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#26

Groundhog Day Marketing?

Posted: 1/20/17 at 10:34pm

Advertising is part of the marketing. It falls under the 'Promotion" aspect of the four P's of marketing. My general dissatisfaction with the marketing covers the artwork, the advertising slogans, and the lack of a creative PR campaign to get the word out about the show. The show seems to have very little word of mouth (aka buzz) at this point and I disagree that a show can depend on reviews and word of mouth to keep it open. There have been many examples of shows with great reviews that have failed financially because they couldn't sell the tickets or build a word of mouth campaign fast enough. It takes a good six months to develop a strong word of mouth. If a show can afford to stay open that long then they can make it. Dear Evan Hansen had the luxury of not running while their six months of buzz grew. Likewise, The Great Comet had two years of positive word of mouth. I was merely commenting that the campaign behind Groundhog Day isn't doing enough to garner buzz. The show itself might be brilliant. I'm just worried that even if the show is brilliant, it might not be enough. Hopefully I'm wrong.

#27

Groundhog Day Marketing?

Posted: 1/20/17 at 10:59pm

Actually MadonnaMusical thats a valid point. And as an person who lives outside NY and at the end of the day is a tourist....what actually makes shows successful? Is it the local NY educated theater fans? Or is it tourists that come and go? Personally, when we visit NY we pretty much only see new shows or something interesting. Lots of research goes into what shows are the big shows of the season. But I guess there is a large number of people that come to NY and don't know much other than they want to see a Broadway show, and maybe those people would only go see something they have heard of IE Phantom, Wicked, or Lion King etc. which would make it hard for new shows to survive if they are to rely on those people in order to succeed. Is this the case?

#28

Groundhog Day Marketing?

Posted: 1/20/17 at 11:21pm

All of the fonts are too small and from the end of the street you can't even see the marquee writing!

#29

Groundhog Day Marketing?

Posted: 1/21/17 at 12:21am

I agree, Madonna Musical, I do hope they get the word out there. For the general public though, there's no name recognition with Groundhog Day except for the title—and Bill Murray, who isn't in it. I think musical adaptations of well-known movies are a tough sell. As theater fans, we all know of Andy Karl and Tim Minchin, but they're not a draw outside of our circle.

I think shows cost so much to produce now, that there's not much left in the bank for promotion. Unless you're Scott Rudin.

#30

Groundhog Day Marketing?

Posted: 1/21/17 at 10:02am

I agree that the advertising is terrible. It's bland and unrecognizable. The London adverts were a good start with the repeating title. The lack of tongue-in-cheek humor is a real miss.

#31

Groundhog Day Marketing?

Posted: 1/21/17 at 4:34pm

Just got a post card/brochure thing in the mail today for it. Honestly took me a few minutes to figure out what it was for. Doesn't even say the title of the show on the outside, only when you open it. Such a horribly designed brochure as well.

#32