Groundhog Day Marketing?- Page 2

[MadonnaMusical]

Posted: 1/20/17 at 10:34pm

Advertising is part of the marketing. It falls under the 'Promotion" aspect of the four P's of marketing. My general dissatisfaction with the marketing covers the artwork, the advertising slogans, and the lack of a creative PR campaign to get the word out about the show. The show seems to have very little word of mouth (aka buzz) at this point and I disagree that a show can depend on reviews and word of mouth to keep it open. There have been many examples of shows with great reviews that have failed financially because they couldn't sell the tickets or build a word of mouth campaign fast enough. It takes a good six months to develop a strong word of mouth. If a show can afford to stay open that long then they can make it. Dear Evan Hansen had the luxury of not running while their six months of buzz grew. Likewise, The Great Comet had two years of positive word of mouth. I was merely commenting that the campaign behind Groundhog Day isn't doing enough to garner buzz. The show itself might be brilliant. I'm just worried that even if the show is brilliant, it might not be enough. Hopefully I'm wrong. 

[canadian fan]

Posted: 1/20/17 at 10:59pm

Actually MadonnaMusical thats a valid point. And as an person who lives outside NY and at the end of the day is a tourist....what actually makes shows successful? Is it the local NY educated theater fans? Or is it tourists that come and go?  Personally, when we visit NY we pretty much only see new shows or something interesting. Lots of research goes into what shows are the big shows of the season. But I guess there is a large number of people that come to NY and don't know much other than they want to see a Broadway show, and maybe those people would only go see something they have heard of IE Phantom, Wicked, or Lion King etc. which would make it hard for new shows to survive if they are to rely on those people in order to succeed. Is this the case?

[Phillytheatreguy10]

Posted: 1/20/17 at 11:21pm

All of the fonts are too small and from the end of the street you can't even see the marquee writing! 

[TimesSquared]

Posted: 1/21/17 at 12:21am

I agree, Madonna Musical, I do hope they get the word out there. For the general public though, there's no name recognition with Groundhog Day except for the title—and Bill Murray, who isn't in it. I think musical adaptations of well-known movies are a tough sell. As theater fans, we all know of Andy Karl and Tim Minchin, but they're not a draw outside of our circle. 

I think shows cost so much to produce now, that there's not much left in the bank for promotion. Unless you're Scott Rudin.

[theatregoer3]

Posted: 1/21/17 at 10:02am

I agree that the advertising is terrible. It's bland and unrecognizable. The London adverts were a good start with the repeating title. The lack of tongue-in-cheek humor is a real miss.

[loveinnewyorkcity]

Posted: 1/21/17 at 4:34pm

Just got a post card/brochure thing in the mail today for it. Honestly took me a few minutes to figure out what it was for. Doesn't even say the title of the show on the outside, only when you open it. Such a horribly designed brochure as well.

[Robbie2]

Posted: 1/21/17 at 5:27pm

Who's handling the Marketing/Advertising?

https://www.instagram.com/groundhogdaybwy/

 

[Robbie2]

Posted: 1/21/17 at 6:05pm

BroadwayConcierge said: "It really is rivaling In Transit for worst marketing of the season. Which is saying something.

 

LOL because AKA is responsible for both...Elizabeth Furze & Scott Moore

https://www.ibdb.com/broadway-organization/aka-489224

http://aka.nyc/

https://www.ibdb.com/broadway-production/groundhog-day-510225

 

[little_sally]

Posted: 1/22/17 at 3:48pm

loveinnewyorkcity said: "Just got a post card/brochure thing in the mail today for it. Honestly took me a few minutes to figure out what it was for. Doesn't even say the title of the show on the outside, only when you open it. Such a horribly designed brochure as well.

 

Didn't happen to include a discount code, did it?

 

[GreasedLightning]

Posted: 1/22/17 at 3:53pm

I don't hate the simple advertising and logos, but whoever is running their social accounts needs to be spoken too. Their most recent instagram is captioned: 

"Only 8 more weeks, 8 more weeks, 8 more weeks to see #GroundhogDay! Groundhog Day! Groundhog Day!" 

Sounds like the show is closing in eight weeks. 

[neonlightsxo]

Posted: 1/23/17 at 9:49am

Phillytheatreguy10 said: "All of the fonts are too small and from the end of the street you can't even see the marquee writing! "

 

Exactly. Huge mistake.

 

[Scarywarhol]

Posted: 1/23/17 at 12:54pm

Still not as bad as Indecent's. 

[little_sally]

Posted: 1/23/17 at 1:12pm

Scarywarhol said: "Still not as bad as Indecent's. 

 

Why don't you like Indecent's? Legitimate question, I'm not trying to argue with you. I think it's fine but it's like a less attractive version of A Doll's House Part 2.

 

[Robbie2]

Posted: 1/23/17 at 6:01pm

[BroadwayConcierge]

Posted: 1/23/17 at 6:03pm

^ God, it's just so BORING. Jersey Boys looked fabulous on that marquee, with its eye-catching red background and big white letters. This is just abysmal. 

[neonlightsxo]

Posted: 1/23/17 at 6:09pm

I lost the other thread but I just got a mailer- GHDDM2. 

[Broadway Geek2]

Posted: 1/26/17 at 12:49pm

I wonder what promotions they have planned for 2/2.

[JudyDenmark]

Posted: 1/26/17 at 3:47pm

Broadway Geek2 said: "I wonder what promotions they have planned for 2/2."

Well the box office opens that day, so there's that. 

I work in marketing (not for Broadway), and If I didn't know any better I'd assume that there was a delay at the printer and their marquee was a placeholder. They could've done so much with this! It's a shame. 

[neonlightsxo]

Posted: 1/26/17 at 3:57pm

It does look like a placeholder.

[Ado Annie D'Ysquith]

Posted: 1/27/17 at 4:01pm

Seriously, when I saw the initial poster, my first thought was that this is a musical version of Caddyshack. Am I the only one...?

[massofmen]

Posted: 1/27/17 at 4:08pm

The amazing thing is that there were probably multiple meetings and choices and votes and the powers that be came to this decision. 

 

I wonder what all the other choices were that this was viewed as the best choice. 

[neonlightsxo]

Posted: 1/27/17 at 4:13pm

And I imagine the person/people who designed the marquee and the logo are well compensated. Some people are just in the wrong profession...

[zainmax]

Posted: 1/28/17 at 2:03am

I think that AKA did some great work with the Miss Saigon marquee. Any clue why Cameron Mackintosh stopped using Dewynter's?

[neonlightsxo]

Posted: 1/29/17 at 6:25pm

zainmax said: "I think that AKA did some great work with the Miss Saigon marquee. Any clue why Cameron Mackintosh stopped using Dewynter's?"

Yup

https://www.thestage.co.uk/news/2016/creative-force-behind-phantom-poster-leaves-dewynters-after-30-years/

[broadwayguy91]

Posted: 1/29/17 at 8:33pm

it's like they want this show to flop. LOL.