Understudy Joined: 5/21/12
Saw this posted in the 2015-2016 thread, figured it might be time for the 2016-2017 thread.
Cats, Motown, and Act of God are up:


Broadway Star Joined: 1/29/16
I don't know if this will be a popular opinion, but I really like the Motown cover! Obviously it would look better in colour, but it's still nice.
Broadway Star Joined: 1/29/16
^Honestly, Cats is the only one of these that can really pull off B&W.
Broadway Legend Joined: 2/8/16
The Cats cover is surprisingly nice. Looks way better than I thought possible.








New playbill covers for all shows. I like Beautiful's new one very much.

Holiday Inn's playbill - I wish Roundabout would just use color!
Broadway Star Joined: 1/29/16
I like most of these, but I will miss the old white boardered Playbills.
Broadway Legend Joined: 11/30/15
Cover for Holiday Inn has been put up.
¿Macavity? said: "I like most of these, but I will miss the old white boardered Playbills.
"
Me too! I personally think that these new designs fit most - but the old white bordered one worked better for shows that have very colorful playbill covers, like Lion King. At least, from what I've seen, Off-Broadway playbills still carry the old white bordered playbills - maybe this will change in the future?
Broadway Legend Joined: 2/8/16
While I get the Roundabout has to go black and white, the Holiday Inn playbill would look so much better in color.
The colors used on the ads are nicely balanced and well done.
What the hell is that CHICAGO playbill? Why are they stepping off a plane?
IdinaBellFoster said: "What the hell is that CHICAGO playbill? Why are they stepping off a plane?
"
As part of Chicago's 20th Anniversary, they're revamping their ad campaign to incorporate how international the show has been. I think they even took pictures with planes and with the original cast too! There's a video on Youtube explaining it but I can't limk it since I'm on my phone. It doesn't make much sense, but oh well.
Broadway Legend Joined: 2/8/16
IdinaBellFoster said: "What the hell is that CHICAGO playbill? Why are they stepping off a plane?
"
It's so random...
Broadway Legend Joined: 1/30/15
I thought Holiday Inn was kidding with the balloons. Like, oh, we just let an intern mess around with photoshop and some clip art for five minutes but that obviously isn't the actual design. Here's a crazy idea... why not have a holiday inn on the Playbill? I do like that it's at least not mostly dark negative space like She Loves Me. So... there's that.
I want one of those new Lion King Playbills.
It seems like a shame to have The Color Purple Playbill without any purple.
Waitress looks strange... especially the smoke from the pie and the light halo around Jessie Mueller.
Stand-by Joined: 1/28/16
10086sunset said: "IdinaBellFoster said: "What the hell is that CHICAGO playbill? Why are they stepping off a plane?
"
It's so random...
Broadway Legend Joined: 1/30/15
Brainstorming some ideas for Chicago...
a map with push pins marking all the different productions of Chicago
something reflecting 20 years other than a tiny sticker on one of the suitcases
a jail set that somehow incorporates headshots of previous cast members (e.g. famous Roxies/Velmas)
a nightclub set celebrating 20 years of Chicago
The way the current photo is staged it doesn't express/communicate anything.
Featured Actor Joined: 7/30/15
I honestly think, with the exception of The Lion King, every one looks better with the new design. And I also wish Holiday Inn would be in color!
Honestly, Chicago would be better off with just a dazzling, pretty logo. Like She Loves Me or School of Rock. The airplane is just comically meaningless.
Broadway Legend Joined: 7/1/04
VintageSnarker said: "I thought Holiday Inn was kidding with the balloons. Like, oh, we just let an intern mess around with photoshop and some clip art for five minutes but that obviously isn't the actual design. Here's a crazy idea... why not have a holiday inn on the Playbill? I do like that it's at least not mostly dark negative space like She Loves Me. So... there's that.
I want one of those new Lion King Playbills.
It seems like a shame to have The Color Purple Playbill without any purple.
Waitress looks strange... especially the smoke from the pie and the light halo around Jessie Mueller.
Seriously. The Holiday Inn art is horrendous as it is, but to render it in black and white makes it laughable.
Broadway Legend Joined: 2/8/16
justasmalltownboy13 said: "10086sunset said: "IdinaBellFoster said: "What the hell is that CHICAGO playbill? Why are they stepping off a plane?
"
It's so random...
Our new campaign was 20 years, Killing It World Wide. The plane is to signify the international success of the show. The previous poster was correct in saying that there was a photo shoot with the original cast. It was our goal to incorporate them into the new campaign as they represent the timelessness of the show.
Thanks for your feedback
"
Okay......
Broadway Legend Joined: 7/20/13
The one for Beautiful is just so plain.
Playbill Vault just added some new Playbills!





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