Based on my personal experience, a lot of people who say they don't like musicals just haven't had good experiences with musicals in the past (and yet they all seem to enjoy Disney musicals so....) and don't quite realize the breadth of musicals there are. A lot of people still think of musicals as old timey song and dance shows that can't be about anything serious, or they see one musical that they don't like and just assume all musicals are like that. But if you watch one movie that you don't like, you wouldn't necessarily swear off all movies, so I don't think people realize that musicals can be as varied as something like movies or TV shows.
I did have a friend who somehow thought musicals could only be comedies, and that the act of singing about feelings was "cheesy". When Jesus Christ Superstar was mentioned as a musical, he just assumed it would be like Book of Mormon, because he couldn't picture a "serious" take on the story of Jesus Christ in musical form. I don't know what shows (if any) he had seen in the past, but his first Broadway show was Kimberly Akimbo and he had no clue that musicals could portray such a wide variety of issues and emotions.
I think dan94 has a bit of a point in people being able to mentally keep up with musicals. A lot of people I know who watch musicals very casually (maybe once a year if that) don't seem to be able to follow along with lyrics as well, and possibly also tune out lyrics to a certain extent when the singing starts, since oftentimes in pop culture, music is used as something in the background and lyrics aren't necessarily a major part of listening to the song as long as it has a good beat (I recognize there are many exceptions to this, but I'm talking in broad generics). And especially when there's a production number, I think people might be more caught up in the spectacle of what's happening on stage rather than how it's moving the story. I had a friend who I took to Hadestown and while she enjoyed it for the visuals, she had trouble following the story because it was sung through and she wasn't used to that kind of medium.
Like others have said, I do think a lot of the success of a musical really depends on how the music itself speaks to someone as well. Again, there seems to be this idea that the style of music in many musicals is the razzle dazzle kickline style of last century, and while Hamilton has done a bit to change that persepective, it's still being seen as an exception. And the "contemporary musical theater" style doesn't quite match up to popular song styles today either. FWIW, as a younger millennial, I still think many of the scores by people such as R&H are much more varied and catchy than many of the newer musical theater composers today, but that style may not appeal to everyone.
Updated On: 12/26/23 at 10:09 PM