The Book of Mormon average ticket price: $153.89!

[HBBrock]

Posted: 10/25/11 at 11:49am

That is remarkable.

I wonder if Trey and Matt are starting to come up with ideas for another Broadway show yet.

[charlesjguiteau]

Posted: 10/25/11 at 1:35pm

Remarkable's a great adjective-- some might say disgraceful.

But is it so different from The Producers tickets in their heyday, or Spamalot for that matter? Mark my words, in a couple of years people will really scratch their heads that folks payed so much for a chance to see that show.

[charlesjguiteau]

Posted: 10/25/11 at 1:35pm

Remarkable's a great adjective-- some might say disgraceful.

But is it so different from The Producers tickets in their heyday, or Spamalot for that matter? Mark my words, in a couple of years people will really scratch their heads that folks payed so much for a chance to see that show.

[Smaxie]

Posted: 10/25/11 at 2:42pm

The Book of Mormon has played for eight months and its grosses and average ticket price have steadily increased almost weekly over that time, instead of leveling off or decreasing. If people were seeing the show because it's the hot thing and leaving disappointed, you could see that register with a trail off in gross and average ticket price after around the six month mark. But post Labor Day alone, The Book of Mormon's average ticket price went up from $145.43 to last week's high of $153.89. That means it's getting all full price sales and premiums, and I would expect that with no other heir apparent for Broadway's next big thing, interest should only continue. Personal opinion: I think it's a much stronger piece of writing than either The Producers or Spamalot, and will prove far less vulnerable than those shows when cast replacements occur.

I'm not sure what's "disgraceful" about the show's average ticket price, since with the exception of Mormon, Wicked and Lion King, every show on Broadway can be had for a discount. A new "can't get into it" hit is always good for Broadway. And it's sort of refreshing that in a Broadway climate predominately featuring jukebox musicals, stage adaptations of movies, Hollywood stars in limited engagements and revivals, Mormon has a cast of talented unknowns and its writers are the stars.

[bwayphreak234]

Posted: 10/25/11 at 2:54pm

The Book of Mormon was the most expensive ticket I ever bought. I don't regret it at all and I thought it was worth every penny. While this is similar to the situation The Producers was in, I think this show will actually keep selling at this rate longer than The Producers since it is in a much smaller theatre.

[bwayfan7000]

Posted: 10/25/11 at 3:00pm

Strangely enough, it was the cheapest ticket I ever paid for on Broadway at $27 for standing room. Thank goodness I got there before it got super super crazy (though it was certainly a bit hyper when I saw the last preview).

[christangerine]

Posted: 10/25/11 at 3:23pm

Saw the show last weekend. Front row center tix for $32. I win.

[christangerine]

Posted: 10/25/11 at 3:23pm

Saw the show last weekend. Front row center tix for $32. I win.

[Shunterk]

Posted: 10/25/11 at 4:30pm

Book of Mormon is the second cheapest ticket I've ever bought for Broadway, the cheapest being $26.50 for Catch Me if You Can, and that 50 Cents made all the difference.

[ACL2006]

Posted: 10/25/11 at 4:41pm

with the ticket prices for Thanksgiving & Christmas week even more($175 orch/front mezz - $200 Aisle seats - $400 premium), I have to wonder what their grosses will be for that week. And Christmas week they're doing 9 performances. It wouldn't surprise me if they top $2 million that week.

Updated On: 10/25/11 at 04:41 PM

[Mr Roxy]

Posted: 10/25/11 at 5:59pm

Who cares. No intention of shelling out for this or any show. Raise it to $200 . Wait that will be next year.

[Phyllis Rogers Stone]

Posted: 10/25/11 at 6:00pm

#OccupyBroadway

[Bettyboy72]

Posted: 10/25/11 at 6:17pm

I'm with Phyllis. Trey and Matt are the 1%. We are the 99%.

[Jordan Catalano]

Posted: 10/25/11 at 6:28pm

I'm going to camp out in front of the theater chanting, having unprotected sex and shltting in the street until they lower these prices.

[Bettyboy72]

Posted: 10/25/11 at 6:39pm

Jordan-Ill join you. Ill happily urinate in front of the greedy masses who can afford to pay $400 for a ticket. DOWN WITH THE MAN!

[dragonlp86]

Posted: 10/25/11 at 6:55pm

I paid about $90 for my ticket, and I still don't regret it a single bit.

[dramamama611]

Posted: 10/25/11 at 9:49pm

I don't see how this is any different than any other money making venture. If "people" thought it was too much, they wouldn't be selling tickets. CLEARLY there are enough people that CAN afford it and they are.

I paid full price before they raised prices at the Tony Awards and I also did SRO. Happy to have done it both times. (And I almost NEVER pay full price!)

I can't afford a Ferrarri....I don't complain about it. I simply own a KIA.

[Mr Roxy]

Posted: 10/26/11 at 11:06am

Just making a statement. If you want to pay $ 1000 for a ticket knock yourself out.

Seems to me there have been a lot more people on the board complaining about high ticket prices. Remember to give them this analogy next time.

Mrs R wanted to see Follies but when she even balks at the high discounted prices she begs off. This is from a woman who adores Channel & LV & Coach

Updated On: 10/26/11 at 11:06 AM

[once a month]

Posted: 10/26/11 at 11:54am

Grateful I caught this early on, with center orch at $65

[Jordan Catalano]

Posted: 10/26/11 at 12:16pm

Roxy, are you and the Mrs. The type of people who only feel theater is "real" theater by sitting third row center? Because you spend so much time complaining about how you have to miss so many shows because the prices are so high, yet every one of the shows you complain about, I've seen for under $50. The last two rows of the Marquis are $45, I believe so a woman who wears nothing but designer clothes and Tiffany jewelry might not feel "safe" with trash like me up there, but it's an option.

[Patash]

Posted: 10/26/11 at 2:11pm

Disgraceful??

I never cease to be amazed at the total lack of understanding of business. Are some of you saying that if you decided to sell your used car and several people offered you $3000 for it, you'd say "oh no, that is too much. Please only give me $1000." Are you deranged?

[Mr Roxy]

Posted: 10/26/11 at 2:59pm

Reread my last post

I could care less what they charge and if people are willing to pay whatever they charge that is their business. In a crap economy, how many people will continue to pay ever increasing prices?

Jordan, we have sat upstairs many times and have no qualms about it. To pay % 80 or so dollars for back in the balcony is a bit much. I guess everyone has their own breaking point.Many on the board wanted to see Jackman but the price was prohibitive .

To each his own.

[Smaxie]

Posted: 10/26/11 at 3:09pm

Mormon is $69 for the back three or four rows in a small theatre. There are also $32 lottery seats and $27 standing room locs, but you have to work a little bit to get those. That show does have lower priced options for those who cannot pay $155 or premium prices. But some will still begrudge the show's success unless they can get 10th row center aisle at TDF prices.

[Jordan Catalano]

Posted: 10/26/11 at 3:10pm

Where do you pay $80 to sit in the back of the balcony? I'm seeing Hugh Jackman and I paid $60 to sit in the rear mezz. The mezz in that theater isn't big so those seats are great. It's not as if someone's charging $150 for the last row at the Broadway Theater.

[Mr Roxy]

Posted: 10/26/11 at 3:22pm

Not yet

All I know is prices used to go up a little every year. Now it goes up a nice amount & if a show gets raves it goes up again. A vital segment of people including younger patrons (theaters future) are being priced out. Those suffering from the recession are also out.It will only get worse.

Everyone has their own opinion.