Gibson, you're absolutely right about it being popular before an international pandemic occurred. Broadway is different now though. And, it was not "financially successful". Do you think it made a dime in the 3 months it was open? No, it did not. They were given a 10 million grant this year, and they still decided it could not keep them afloat. It's unfortunate, but the interest in seeing West Side Story in the Trump era would have faded away by January, in my opinion. It was problematic from the start and had very mixed reviews as well.
I have no information as to why, but the producers think that Girl from the North Country could possibly be lucacrive. And I truly hope they are right, as it's a beautiful piece of theater.
“This difficult and painful decision comes after we have explored every possible path to a successful run, and unfortunately, for a variety of reasons, reopening is not a practical proposition,” Kate Horton, a producer on the show, said in a statement.
They obviously tried to make it work, but it did not. It's unfortunate and Playbill Trash was just pointing that out.