This brings me to another issue: being a fan of something in the 21st century.
There have always been certain people who are more "into" certain things than others. That's why shows like Freaks and Geeks are called "cult classics" in spite of not having much popular success. But the norm was more enjoying certain music, certain television shows, or certain theatre shows and leaving it there. Nowadays, there are much more rabid obsession with these things. Especially within the teenage and early twenties age range, people are obsessing about these enjoyments. These people become "fandoms" which border on obsession with television shows and such. In the theatre realm, this was first really shown with Rent - there were people lining up to be first in line to get discounted tickets, the RENTheads saw the show numerous times, some up to over 20 within the off-broadway run. This lead up to Wicked which had many young fans obsessing with the characters and declaring that Wicked was "the best show ever!" Even Spring Awakening had this happen and younger people (these are generalizations, yes older people are sometimes involved in the "fandoms" but it is more often younger adults and teens.
This brings me to Heathers. The film version of Heathers was one of the cult classics I brought up earlier. It is one of the more successful of the genre, and inspired the much less successful (in both terms of popularity and quality) Jawbreaker and even GBF. What makes the film stand out more than the others it that the matter of satire and camp is well rounded: the craziness of what is happening is handled with the utmost care and every character believes what is happening. No one is poking fun at what is happening because they are deeply invested in the events. The point of bullying and teenage fame was made quite clear. The reason why Jawbreaker and GBF failed as satire was that they didn't make their point clear enough and relied on camp elements that made the film unrealistic, and drew audience members out of the story. Regardless, the films gained a small but vocal following. This is kind of what happened to Heathers the musical.
Heathers had a lot of the bite and sting taken out of it by adaptation. The opening sequence, which was original and not from the film, took away from the piece, making Veronica more unlikable. Several elements were misfires: the set, casting (what with the original Veronica allegedly performing under the influence multiple times), ect.
Even the score muddied up the point of the show. "Candy Store", "The Me Inside of Me", and "Seventeen" were points that required musicalization. "Freeze Your Brain", "Blue", and "Kindergarten Boyfriend" were not. "Candy Store" shows peer pressure and makes it point clear while being comedic. "Blue" is a one-note joke, after the first verse, the joke is over. The show features heavy camp, which is funny in moderation, but it goes overboard, into breaking the suspension of disbelief and even the fourth wall. This does not make the show a terrible one, or even a bad one, only mediocre.
The "fandoms" need to realize that Rent and Wicked are the exception, not the rule. It is not normal for shows to run a decade and up. Not all off-broadway shows are going to transfer, nor should they (as shown by The Fantasticks, which requires an intimate space). The small groups that love Heathers is very vocal, saying that it is "the best show ever" and "it's going to Broadway and it will run forever!". Those phrases are not made up, I have heard fans say those quotes. Heathers got middling reviews, and had a decent attendance and closed after 5 months. That's pretty good for that show. The show even got a cast recording, which is more than many shows get. However, realistically, no one should expect for Heathers to transfer or for a film adaptation to occur. If they do, as is happening for The Last 5 Years, it will be a blessing, and it will most likely not be a critical or popular hit. If it transfers, it could be the next Lysistrada Jones. However, these "Fandoms" are rabid and truly believe that Heathers is the best show ever. Because of the new obsessions over media and shows, people, especially in the younger age ranges are not being logical about certain shows.
Age also seems to be a factor. Everyone has their own opinions. My favorite show is Follies. I have said so numerous times, and yes, I am a litle biased regarding the book and such. However, I am able to discern that there is most likely not going to be a revival anytime soon, as it was just revived a few years ago and didn't recoup. There is no "fandom" for Follies and that is quite clear. After looking at the instagram, the people seem very immature. "Look, we wrote it in Veronica Blue because they're cool" is just stupid. If the same thing was true for other shows, we would see a lot of A8's posts up on instagram with rabid teenagers attacking him.
I have made comments about Scandalous and In My Life regarding the quality of said shows. Should I have to call up Carolee Carmello and ask "I know you closed four years ago, but can I post about your show on BWW?" Saturday Night Live is a perfect example of how these phenomenons are satirized. Bye Bye Birdie is partly a satire on teenage obsession with Elvis. Jordan made several funny and satirical comments about the crazy, illogical "fandom" of Heathers and was attacked for it when it is in fact a true, real life portrait of the "fandoms" in America, not just for musicals, but for television and boy bands. I bet the people who found it funny recognized the satire because they see it. I liked it because i know and am friends with many people in the Heathers "fandom" who talk about how it is the best of the best and how they can't wait for it to transfer. Jordan's comments were in jest, but it is chilling how we have deteriorated to this obsession.
"Sticks and stones, sister. Here, have a Valium." - Patti LuPone, a Memoir