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THE HEART OF ROCK AND ROLL to close on June 23

THE HEART OF ROCK AND ROLL to close on June 23

jacobsnchz14 Profile Photo
jacobsnchz14
#1THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 9:55am

https://www.theatermania.com/news/the-heart-of-rock-and-roll-to-end-broadway-run-this-weekend_1743295/

Producers announced today that the Broadway musical The Heart of Rock and Roll will play its final performance on Sunday, June 23. The show will have played 24 previews and 72 performances.

Updated On: 6/18/24 at 09:55 AM

pablitonizer
#2THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 10:00am

Well, I wonder what took them so long...

bigbelterbaby
#3THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 10:00am

I figured it would run at least through til July. Less than a week notice is never fun, but maybe the cast already knew. Hope they have some big crowds for their last shows! McKenzie Kurtz is a star!


Hesione Hushabye thinks it tastes like ashes.

spicemonkey
#4THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 10:01am

I enjoyed the show so much more than I had ever expected! So much fun, super talented cast, lots of highlights to stay in my memory!

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quizking101
#5THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 10:02am

There. I hope the doom posters are happy now.

I plan to try and go to closing if I can 


Check out my eBay page for sales on Playbills!! www.ebay.com/usr/missvirginiahamm

Mr.Liir
#6THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 10:04am

Cast, etc., was told last week.

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Jordan Catalano
#7THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 10:06am

😢 😢 😢 😢 😢 

Kad Profile Photo
Kad
#8THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 10:12am

Considering all the things it had in its favor, from decent reviews to positive word-of-mouth to being a family-friendly fun show in a season that skewed more adult and serious, it does seem like the producers struggled to capitalize on all of it. The marketing was not engaging and the large focus on Huey Lewis as the main selling point likely didn't appeal to a broader audience.


"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."

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Melissa25
#9THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 10:24am

I agree that McKenzie is a star. Never thought I would have wanted to hear It Hit Me Like a Hammer ever again until I heard her do it.  This show was an unexpected treat this season.

Updated On: 6/18/24 at 10:24 AM

In The Jackson Heights
#10THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 10:28am

Not surprising, but sad nonetheless.  

I'm glad I got to see it twice.  Good fun! 

Updated On: 6/18/24 at 10:28 AM

EDSOSLO858 Profile Photo
EDSOSLO858
#11THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 10:34am

This was the kind of musical that would have been a sleeper hit, say, about 10 (or even 20) years ago. Shucked and Some Like It Hot would probably also apply here.

Sleeper hits cannot and do not exist post-COVID partially because of today’s ridiculous prices, while audiences are already built-in fans of A-list celebs or some other big selling point, and cannot be built up. 

Death Becomes Her will be a similar victim, as will Tammy Faye (dependent on who they get as Jim). 

 

 


Oh look, a bibu!
Updated On: 6/18/24 at 10:34 AM

Wick3 Profile Photo
Wick3
#12THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 10:39am

Got my ticket for closing. Such a fun musical. Great cast and wish them the best! 
 

I think this show caters to the same demographic as A Beautiful Noise which is closing end of this month.

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HeyMrMusic
#13THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 10:44am

Not unexpected, but still sad. It was a highlight of the season for me. I imagine this will do well regionally, on tour, in schools; it’s just too bad it couldn’t catch on during a busy Tony season on Broadway.

Go see this if you can!

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Mr. Wormwood
#14THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 10:52am

Obviously not surprising but I am disappointed because I was hoping it would hang on long enough for me to catch it this summer

ACL2006 Profile Photo
ACL2006
#15THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 11:11am

I hate it when shows give a one week closing notice. Since the cast found out last week, it should have been announced last week at least.


A Chorus Line revival played its final Broadway performance on August 17, 2008. The tour played its final performance on August 21, 2011. A new non-equity tour started in October 2012 played its final performance on March 23, 2013. Another non-equity tour launched on January 20, 2018. The tour ended its US run in Kansas City and then toured throughout Japan August & September 2018.

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Jonathan Cohen
#16THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 11:12am

Unfortunately not surprising, but not giving two weeks notice does seem a little unusual.  

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DrMonicaDeMoneco
#17THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 11:20am

Whaaaaat???? It’s closing!!!!?

pablitonizer
#18THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 11:23am

Jonathan Cohen said: "Unfortunately not surprising, but not giving two weeks notice does seem a little unusual."

 

I believe it's more of a marketing strategy. Like they believe people will rush to buy tickets knowing there's just 6 days left to see the show. Whereas if they announce 2 weeks prior, they fear people might forget its closing date, perhaps.

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Broadway Flash
#19THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 11:25am

This show rubbed me the wrong way.  The entire time they’re like, “I gave up my dream to work in this crappy job.”  The best part was the choreo, I agree hit me like a hammer was stunning. 

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ErmengardeStopSniveling
#20THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 11:31am

Jonathan Cohen said: "Unfortunately not surprising, but not giving two weeks notice does seem a little unusual."

As someone stated above (and has also been said by castmembers on social), the cast was informed a while ago. I don't know about everyone else in the theatre, but it's highly unusual to let them know in advance of an announcement and even more unusual that nobody squealed.

EDSOSLO858 Profile Photo
EDSOSLO858
#21THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 11:32am

ErmengardeStopSniveling said: "Jonathan Cohen said: "Unfortunately not surprising, but not giving two weeks notice does seem a little unusual."

As someone stated above (and has also been said by castmembers on social), the cast was informed a while ago. I don't know about everyone else in the theatre, but it's highly unusual to let them know in advance of an announcement and even more unusual that nobody squealed.
"

Oh, don’t worry, the squealers will be full-throated when Notebook posts its notice in the coming days. ;)


Oh look, a bibu!

MezzoDiva47
#22THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 11:43am

quizking101 said: "There. I hope the doom posters are happy now.

I plan to try and go to closing if I can
"

 

no one with any credibility is celebrating this news

but it defied all producing common sense and fiduciary responsibility to stay open after burning through the fixed costs of $20 million and then burning through the variable cost losses of $400K every week it stayed open

in another article their lead producer announced the implausible likelihood of a national tour which every lead producer of every broadway flop announces when they give a closing notice in a futile attempt to put a positive spin on what is simply bad news

not sure what struggling tour houses across the country will find appealing to market - ‘the broadway hit you’ve never even heard of that lasted a whole two months and lost its entire investment’

maybe they can tour it in repertory with lempicka

 

Updated On: 6/18/24 at 11:43 AM

hearthemsing22
#23THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 11:47am

EDSOSLO858 said: "ErmengardeStopSniveling said: "Jonathan Cohen said: "Unfortunately not surprising, but not giving two weeks notice does seem a little unusual."

As someone stated above (and has also been said by castmembers on social), the cast was informed a while ago. I don't know about everyone else in the theatre, but it's highly unusual to let them know in advance of an announcement and even more unusual that nobody squealed.
"

Oh, don’t worry, the squealers will be full-throated whenNotebookposts its notice in the coming days. ;)
"

Have you heard rumors that's happening??

ErmengardeStopSniveling Profile Photo
ErmengardeStopSniveling
#24THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 11:54am

MezzoDiva47 said: "in another article their lead producer announced the implausible likelihood of a national tourwhich every lead producer of every broadway flop announces when they give a closing notice in a futile attempt to put a positive spin on what is simply bad news

not sure what struggling tour houses across the country will find appealing to market - ‘the broadway hit you’ve never even heard of that lasted a whole two months and lost its entire investment’
"

I'll believe it when I see it but this getting a tour wouldn't be the weirdest thing in the world, especially a non-Equity tour with split-weeks. Having a score by Huey Lewis gives it a leg up over an original score of a flop. BRIGHT STAR, of all things, got a tour.

nealb1 Profile Photo
nealb1
#25THE HEART OF ROCK AND ROLL to close on June 23
Posted: 6/18/24 at 12:12pm

No surprise, unfortunately.  When my friend and I saw it last month, on a Saturday matinee, we were in the Mezz, and the Mezz was only half full.  Enjoyed the show very much.  Just so much fun!  


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