THE HEART OF ROCK AND ROLL to close on June 23

Well, I wonder what took them so long...

I enjoyed the show so much more than I had ever expected! So much fun, super talented cast, lots of highlights to stay in my memory!

Cast, etc., was told last week.

Considering all the things it had in its favor, from decent reviews to positive word-of-mouth to being a family-friendly fun show in a season that skewed more adult and serious, it does seem like the producers struggled to capitalize on all of it. The marketing was not engaging and the large focus on Huey Lewis as the main selling point likely didn't appeal to a broader audience.

Not surprising, but sad nonetheless.

I'm glad I got to see it twice. Good fun!

Updated On: 6/18/24 at 10:28 AM

Got my ticket for closing. Such a fun musical. Great cast and wish them the best!


I think this show caters to the same demographic as A Beautiful Noise which is closing end of this month.

Obviously not surprising but I am disappointed because I was hoping it would hang on long enough for me to catch it this summer

Unfortunately not surprising, but not giving two weeks notice does seem a little unusual.

Jonathan Cohen said: "Unfortunately not surprising, but not giving two weeks notice does seem a little unusual."



I believe it's more of a marketing strategy. Like they believe people will rush to buy tickets knowing there's just 6 days left to see the show. Whereas if they announce 2 weeks prior, they fear people might forget its closing date, perhaps.

Jonathan Cohen said: "Unfortunately not surprising, but not giving two weeks notice does seem a little unusual."

As someone stated above (and has also been said by castmembers on social), the cast was informed a while ago. I don't know about everyone else in the theatre, but it's highly unusual to let them know in advance of an announcement and even more unusual that nobody squealed.

quizking101 said: "There. I hope the doom posters are happy now.

I plan to try and go to closing if I can"



no one with any credibility is celebrating this news

but it defied all producing common sense and fiduciary responsibility to stay open after burning through the fixed costs of $20 million and then burning through the variable cost losses of $400K every week it stayed open

in another article their lead producer announced the implausible likelihood of a national tour which every lead producer of every broadway flop announces when they give a closing notice in a futile attempt to put a positive spin on what is simply bad news

not sure what struggling tour houses across the country will find appealing to market - ‘the broadway hit you’ve never even heard of that lasted a whole two months and lost its entire investment’

maybe they can tour it in repertory with lempicka

Updated On: 6/18/24 at 11:43 AM

MezzoDiva47 said: "in another article their lead producer announced the implausible likelihood of a national tourwhich every lead producer of every broadway flop announces when they give a closing notice in a futile attempt to put a positive spin on what is simply bad news

not sure what struggling tour houses across the country will find appealing to market - ‘the broadway hit you’ve never even heard of that lasted a whole two months and lost its entire investment’"

I'll believe it when I see it but this getting a tour wouldn't be the weirdest thing in the world, especially a non-Equity tour with split-weeks. Having a score by Huey Lewis gives it a leg up over an original score of a flop. BRIGHT STAR, of all things, got a tour.