"I don't care what theatre shows goes to big or small. I have season tickets and sit less than 5 rows from the stage. Better to have tickets beforehand. The experience you want to have in a show depends on how much you're willing to spend or how smart you are getting the good seats (with a discount). People who complain about how big a touring theatre house is, didn't plan ahead. Also, I noticed that when you sit in the expensive areas in your theatre, you sit with other people who LOVE the theatre. When I sit in the areas where the cheapest seats are, that's where all the newbies are (people who are dragged there, don't know anything, first show, complain) that CAN ruin your night. Personal opinion..."
I can't speak for any other city, but the Orlando Broadway series here NEVER discounts. Most of their shows sell out at full price (which are only marginally cheaper than Broadway- orchestra seats are about $140) because they have a large subscriber base. So, your idea of "getting good seats with a discount" doesn't work.