Posted: 11/13/24 at 6:30pm
Didn’t get a photo but the new subway ad just has a tagline, the title GYPSY in huge letters, and the photo of the four of them. Audra & Danny names in small print with the credits at the bottom, no AUDRA GYPSY.
Posted: 11/14/24 at 6:32am
The advertising is woeful so far.
They should be shouting their greatest asset- Audra- from the rooftops.
Other shows do a proper photoshoot with cast in period correct costume, this should have done the same. Just wearing regular dresses feels lazy and uninspired.
I hope it’s not a taste of things to come with the actual physical production.
Posted: 11/14/24 at 7:30am
I think the advertising so far has been pretty slick and elegant, befitting an event revival like this. But what do I know!
Posted: 11/14/24 at 7:49am
I find the subway art elegant but I’m genuinely shocked at how little they are marketing Audra in it. No name? And a face that is so tiny and the same size as her co-stars?
This is a complete departure from the Sam Mendes/Bernadette Gypsy and Patti Gypsy which basically were marketing their names and faces in the style of Gypsy.
In this case, it looks like they are really marketing the show. That is an interesting approach.
Posted: 11/14/24 at 8:22am
To me it’s just odd that I’ve only seen the two extremes advertised: AUDRA GYPSY, and now this which somewhat hides her.
They can’t advertise AUDRA GYPSY to the masses because the masses need more context.
As mentioned before, the attire is probably a deliberate thing to appeal to those who know nothing about the show. To me the pic of the 4 of them just looks generic, maybe it’s more appealing to the masses? idk.
Posted: 11/14/24 at 9:14am
I mean... the LuPone revival art was just a production photo of LuPone rather artlessly photoshopped onto a blue background. And once the Peters revival was in full swing, they dropped the artistic title treatment and also just put in a production photo of Peters (or a photo styled to resemble one).
Updated On: 11/14/24 at 09:14 AM
Posted: 11/14/24 at 9:39am
I think the Audra fans already know about this so now they want to appeal to the bridge and tunnel and tourists.
Posted: 11/14/24 at 9:40am
What about this poster art would appeal to tourists and/or the bridge and tunnell audience?
Posted: 11/14/24 at 9:53am
This just says to me, "this is a musical you've most likely heard of, this is the general vibe and it's starring these people." Y'know... like most early key art for musicals.
I think people here are demanding a lot from this production.
Posted: 11/14/24 at 10:15am
Dolly80 said: "The advertising is woeful so far.
They should be shouting their greatest asset- Audra- from the rooftops.
Other shows do a proper photoshoot with cast in period correct costume, this should have done the same. Just wearing regular dresses feels lazy and uninspired.
I hope it’s not a taste of things to come with the actual physical production."
I probably don't know what I'm talking about (and honestly, I'm fine with that), but it reads to me like they are afraid of the material. Like they think people either don't know or don't care about Gypsy, so this is all about showing elegant, attractive people in a group to lure people in without knowing anything about the show. I don't get it, but, again, I could be all wrong or just wrong about what sells best.
Posted: 11/14/24 at 10:21am
No offense to Audra McDonald and Danny Burstein, but I wouldn’t look at a poster with them on it and think “Wow, this show looks glamorous and sexy.” They look like the people they are, in dressier clothes.
I agree with Kad that this production is being scrutinized for every decision they make. Frankly, in a way that feels, well, a little bit
racist. (Hidden because the Totally Not Racist™️ posters on here get all frothy if you imply they’re being even unconsciously racist.)
Anyway, I think this production is going to be excellent and I stand by liking the marketing so far. To each their own.
Posted: 11/14/24 at 10:44am
ColorTheHours048 said: "
I agree with Kad that this production is being scrutinized for every decision they make. Frankly, in a way that feels, well, a little bit
"
Oh, for God's sake...
Posted: 11/18/24 at 6:22pm
$49 in-person rush and $39 SRO for sold-out performances
Posted: 11/18/24 at 7:46pm
The marketing will certainly change after opening. I find it perfectly fine as it is now, but once it’s locked, I have little doubt.
CANT wait until Thursday! I feel like a child waiting for Christmas… just three more sleeps!
Posted: 11/18/24 at 7:54pm
Tryphena Wade will stand by for Audra McDonald in ‘Gypsy’; complete cast revealed
https://www.broadwaynews.com/tryphena-wade-will-stand-by-for-audra-mcdonald-in-gypsy-complete-cast-revealed/
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