#1151
Posted: 10/16/24 at 3:11pm
BETTY22 said: "I'm a little surprised at how many tickets are unsold.
Is Audra less of a draw than Nicole across the street?"
- It’s well documented that Audra is not a ticket-selling commodity. Outside of niche theater people, the general public neither knows nor cares who she is. LADY DAY is her only show that’s made money in the past 20 years, and that was dirt cheap. To advertise the production as AUDRA GYPSY is fun for theatre fans, but hubristic and idiotic if trying to reach the general public (which they must do for a musical this large).
- There is no incentive to buy early for this. People are buying later and later nowadays. Even the small niche of theatre folk who know & love her aren’t dim enough to think they must buy early and at full-price. Obviously GYPSY was trying for a costar with some box office weight, but that was foolish to think they’d get someone who boosted the box office.
- SUNSET is coming in with a level of buzz we haven’t see from a British production of a musical in years, which gives it a leg up over GYPSY. To compare based on Instagram followings (which isn’t a perfect comp), Audra has 200K, Nicole has 6 million, Darren Criss has 3 mil, Auliʻi Cravalho has 950K, Adam Lambert has 1.9 mil, Jim Parsons has 10 mil, Zegler has 2.3 mil, Kit Connor has 6 mil. Again, not a perfect comparison.
- Previews and the first few weeks of perfs should sell decently, but it’s a loooong winter for them to get through. This probably needs a flat out love letter from the NYT to have even a chance of success, and some luck & continued momentum after that.