PHANTOM and the other megamusicals changed touring forever: the focus is now on the title, not the performer. Now with the subscription touring model, a good chunk of the seats can be pre-sold regardless of who's in the show (and sometimes without even knowing all the titles in advance).
It can be a hassle for stars to tour –– they cost a lot of money, which the presenters often aren't willing to pay unless there's a BIG name. Can also add headaches around accommodations...if the star comes with an assistant, a spouse, and a lengthy rider, all those ancillary expenses (on top of salary) add up quick. You also have a long history of stars who just aren't very good onstage, George Hamilton in LA CAGE being perhaps the most classic recent example.
The rise of the non-equity tour has also been a factor. Instead of throwing a star in for the second leg of a title, you can go for the cheap and earn more money. That's "can" not "should."
It's different for plays, which still pretty much require a semi-star (like Richard Thomas & Mary Badham in TKAM) who can at least do a run of local press and generate more interest than a stage actor who nobody has heard of.
Updated On: 3/20/22 at 07:11 PM