Broadway Grosses: Week Ending 11/20/22

Also, you will find information on each show's historical grosses, cumulative grosses and other statistics on how each show stacked up this week and in the past.

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Up for the week by attendance (% of capacity) was: WALKING WITH GHOSTS (13.4%), KPOP (6.6%), THE LION KING (1.6%), & JULIET (0.5%), FUNNY GIRL (0.4%), THE PHANTOM OF THE OPERA (0.3%),

Down for the week by attendance (% of capacity) was: INTO THE WOODS (-16.5%), ALMOST FAMOUS (-16.1%), SOME LIKE IT HOT (-15.8%), KIMBERLY AKIMBO (-13.8%), BEETLEJUICE (-12.3%), CHICAGO (-11.7%), A STRANGE LOOP (-10.7%), MIKE BIRBIGLIA: THE OLD MAN & THE POOL (-10.6%), TOPDOG / UNDERDOG (-9.5%), THE MUSIC MAN (-9.3%), OHIO STATE MURDERS (-9%), DEATH OF A SALESMAN (-7.3%), TAKE ME OUT (-7.3%), 1776 (-7%), ALADDIN (-6.9%), A BEAUTIFUL NOISE, THE NEIL DIAMOND MUSICAL (-5.9%), WICKED (-5.1%), HAMILTON (-4.7%), A CHRISTMAS CAROL (-4.5%), LEOPOLDSTADT (-4%), HADESTOWN (-3.5%), THE BOOK OF MORMON (-3.1%), AIN'T NO MO' (-2.7%), HARRY POTTER AND THE CURSED CHILD (-2.5%), THE PIANO LESSON (-2.5%), MJ THE MUSICAL (-1.8%), SIX (-1%), MOULIN ROUGE! THE MUSICAL (-0.7%),

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This is a painful week to look at. The new shows really got a firm back-hand slap down the board…

most of the holidays fall on weekends this year which past trends show is a negative because no shows on saturdays/sundays 

All five shows in the bottom this week (by house % attendance) are plays that are at 60% attendance or lower and a weekly gross under $350K - and four are below $275K. Walking with Ghosts already cut its run short by several weeks, and it's likely that'll happen to at least one more production.

A Christmas Carol: avg ticket price $26.69

KPOP: avg ticket price $32.72

YIKES Y'ALL. One would hope that the actual holiday season will see the gross for A Christmas Carol rise (I really think people are done with the whole Christmas-Starts-November-First crap that the corporate world tries to shove at us every year). But how do you fully recover when you are starting your limited run with this kind of number? It would take a Christmas miracle. I hope the show is cheap to operate.  And while I really disliked KPOP, I must say I feel terribly for those involved with the show. It just seems to be getting slapped down at every turn and cant catch a break. 

 

And is it just me or is there almost ZERO ad presence for some of these shows? If I didn't work in the industry I would not really be aware of Some Like it Hot. Ohio State Murders has one cringey commercial with Audra glaring at the camera, and like most Broadway commercials it doesn't tell you a single thing as to what its about/what to expect. Kimberly Akimbo is the best new musical I've seen in a long time, but if they want to make it through to Tony season (and the sales boost from the inevitable Best Musical win), they really need to revamp their advertising game to convey the tone and plot of the piece. Rave reviews wont pull it all the way to June if folks still don't know what they are buying. Does Ain't No Mo even have advertising? 

There's already far too much product for the available and interested pool of ticket buyers. So survival will already be more of an uphill battle than usual. To mess up your ad campaign in this market is like pushing the show off a cliff.

Those Kimberly Akimbo numbers are depressing. The show's own publicity staff couldn't have written better reviews and it dropped. It really does seem that any new show has to have some very familiar element in terms of star/song catalogue/title to make a go of it right now.

carolinaguy said: "Those Kimberly Akimbo numbers are depressing. The show's own publicity staff couldn't have written better reviews and it dropped. It really does seem that any new show has to have some very familiar element in terms of star/song catalogue/title to make a go of it right now."

At least they know they have the best shot at a Tony.

&Juliet and A Beautiful Noise will more then likely still be around come the spring....

Depending if there is a stop clause it might not be up to the producers if they can drag the show into June

Go see Ain't No Mo' !!

Go see Kimberly Akimbo !! 

Go see Topdog/Underdog !!

All required viewing IMO. 

blaxx said: "carolinaguy said: "Those Kimberly Akimbo numbers are depressing. The show's own publicity staff couldn't have written better reviews and it dropped. It really does seem that any new show has to have some very familiar element in terms of star/song catalogue/title to make a go of it right now."

At least they know they have the best shot at a Tony."

As last season proved, winning the tony award doesn’t guarantee a box office success. So, why should producers keep paying for the show to stay open until the Tony’s if they’ll likely still close at a loss?

My guess is David Stone (one of the smartest producers around) feels he has a more populist, crowd-pleasing show with KIMBERLY than his colleagues had with A STRANGE LOOP. Whether that’s true remains to be seen though…

Audra once again proves that she is NOT a draw if she’s not singing.

I bet we’ll see JULIET hit the $1M club soon, maybe as soon as next week.